Media Tracking
Report
01/18/2007
Article Index
Archive
National Marine
Manufacturers Association Coverage
NMMA Update
[Marine Business Journal, 01/01/2006]
By Thom Dammrich
A record number of marine industry professionals descended on the 2006
International BoatBuilders' Exhibition & Conference (IBEX), held
November 1-3, in Miami Beach, Florida, making it the largest event in
the show's 16-year history...Responses to an informal survey by the
nation's largest recreational marine trade association show that 91 of
America's largest recreational boat brands, representing 70% of the
market, offered 2007 contracts to their marine dealers that include all
or part of the language recommended by the Dealer Manufacturer Task
Force, clear indication that the new contract provisions have been well
received by manufacturers. When released by the task force in May 2005,
officials of the NMMA said representatives of 60 brands agreed to
include the provisions in model year 2006 or 2007. NMMA will continue to
promote adoption of the provisions at every opportunity, with a goal of
full adoption by as many brands as possible...
Alliance Formed To Protect Water Access
[Trailer Boats, 01/01/2007]
In an effort to stave off increasing restrictions to public access to die nation's waterways, the National Marine Manufacturers Association (NMMA) and U.S. Forest Service (USFS) haw signed Memorandum of Understanding. Many waterfront sites lately have become endangered due co development and private land use. The USFS, which manages numerous boating recreation sites through out die country, and NMMA plan to work together to improve and enhance boating access efforts, promote recreational opportunities and expand outreach efforts co educate the public on boating safety and aquatic stewardship...
Also covered by:
Marine Business Journal
Discover
Boating Coverage
Troubled Waters For Industry As Key Season Opens
[Yahoo! News (Online), 01/14/2007]
By James B. Kelleher, Reuters
...The next eight weeks will be critical for marine manufacturers and retailers. Experts say between 40 percent and 60 percent of the industry's annual sales come from deals signed or leads generated at these events. "The shows are really the No. 1 marketing tool for the industry," said Thom Dammrich, the president of the National Marine Manufacturers Association, a Chicago-based trade group...Looking out to 2008, Dammrich said manufacturers are optimistic the industry will rebound. That will mark the third year of the "Discover Boating" campaign, the industry's first- ever TV ad campaign. Since the boat ads began airing in early April on CNN and other cable networks, Dammrich said about 6 percent of the target market has moved from being "not interested in boating" to "interested."...
See
Article Index for syndication
Industry Rebound On The Horizon?
[Boating Industry (Online), 01/16/2007]
National Marine Manufacturers Association
President Thom Dammrich expects the boat unit sales decline in 2006 to
continue this year...In addition, he suggested that the Discover
Boating campaign's success and expectations for a lowering of
interest rates and economic growth have him - and his members - feeling
optimistic about 208 and 2009. Already, approximately 6 percent of the
campaign's target market has gone from "not interested" to "interested"
in boating, he said. And because it often takes two to three years for
potential boat buyers to go from "interested" to a boat purchase, the
industry could start seeing a boost in sales next year...
Boat Show Coverage
Travelers Sets Course To
Insure State Boaters: 'Bling My Boat' Contest Is St. Paul Company's Way
Of Raising Home-State Profile
[Pioneer Press (Online), 01/13/2007]
By Nicole Garrison-Sprenger
St. Paul Travelers is flashing some "bling"
in hopes of netting more boat insurance business in Minnesota. Despite
having its headquarters in the capital city of the land of 10,000 lakes,
St. Paul Travelers Cos. insures less than 1 percent of registered
boaters in the state. That's a heck of a missed opportunity, executives
have decided. To raise its profile, the 154-year-old insurer signed on
as the title sponsor of the "Bling My Boat" boat makeover contest, one
of the main attractions at the 35th annual Minneapolis Boat Show, which
runs from Wednesday to Jan. 21 at the Minneapolis Convention Center. The
contest is similar to the "Pimp My Ride" feature on MTV, where a team of
car experts transforms some of the junkiest cars on the road into souped-up
studmobiles...
What To Do: Boat
Browsing
[Crain's Chicago (IL) Business (Online), 01/14/2007]
Envy the lucky 5,000 who moor boats at
the city's nine harbors and make the most of the fleeting season? At the
Chicago Boat, RV and Outdoors Show 2007, you can buy boats of all shapes
and sizes -- or just work on your wish list...Show and tell: The show's
Discover Boating Center is staffed with experts who help new boaters
choose a yacht. Financing advice is also available, including options
for qualifying a boat as a second home, show manager Keith Ogulnick
says. The average price of an inboard cruiser is $399,815. "All the
major dealers and manufacturers are here," he says...