Media Tracking
Report
01/25/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
The Politics Of Boating
[Boat & Motor Dealer, 12/01/2006]
By Monita W. Fontaine
...Building a bridge
between policy- makers and the industry is the key to successful
government relations advocacy. The National Marine Manufacturers
Association (NMMA), based in Chicago, accomplishes this
bridge-building primarily through its office in Washington, D.C. Through
its outreach to policy makers, annual legislative conference, political
action committee (PAC), and ongoing media efforts, the NMMA is
working to create an environment in which industry and government can
work together to develop sound public policy, stimulate economic growth,
and secure our natural resources for future generations...In a
contentious congressional environment. NMMA was able to achieve
tangible results for the recreational boating industry thanks to strong
member and coalition support tor its education efforts. NMMA will
continue to advance important issues in the year ahead through strong
leadership for the recreational boating industry in the halls of
government. Working together with its members, NMMA will continue
to strive lo make boating the number one choice in recreation in 2007
and beyond...
NMMA Names Web Awards Judges
[Soundings: Trade Only (Online), 01/18/2007]
The National Marine
Manufacturers Association and boats.com have released the names of
judges for the 2007 North American Marine Industry Web Awards. They
include: Tim Brunelle, Rebecca Silliman, Julie Adams, Enam Noor, James
Nolan and Fernando Regueiro...
An Update On The Industry's Efforts To Deal With Its Greatest Challenge:
Boating Access
[Boat & Motor Dealer, 12/01/2006]
By Tom Cox
...The boating
industry's leaders have recognized the enormity of the problem and the
threat it represents and have taken steps to address the access issue.
The most visible and encouraging of these steps came from National
Marine Manufacturers Association's (NMMA) Grow Boating
initiative, which formed a committee to address the access issue. It is
even more encouraging to see that NMMA has hired a full-time
director, Dylan Jones, to head up the Access Task Force, and it is hoped
that they will give him the resources to accomplish the daunting task
before him...
Discover
Boating
Coverage
Grow Boating Makes Waves In 2006
[Boat & Motor Dealer, 12/01/2006]
By Carl Blackwell
...To date, GBI
has made clear progress in each of its four strategic areas: increasing
and protecting water access; improving boaters' sales and service
experience; certifying boats to ensure boaters get a quality product;
and unveiling Discover Boating, a national marketing
communications campaign designed to help dreamers become boat owners and
current boaters to enrich their experiences. As the Initiative moves
forward in 2007. it not only expects to continue making progress in all
these areas, but also looks to generate even more momentum. Ultimately,
Grow Boating's primary goal of welcoming new boaters and boat
owners is moving forward and becoming a reality...Prior to March, a
sampling of target consumers by Russell Research found that only 1 in 20
adults had heard of Discover Boating. Following first year
advertising efforts, consumer aware ness for Discover Boating has
risen to one in 4. Consumers responded favor ably to the campaign, with
print ads and television spots reaching 68% likeability and 76%
likeability respectively...
Marina Of The Future: Trends
[Boat & Motor Dealer, 12/01/2006]
By James L. Frye
...Only recently, the Grow Boating Initiative recognized the
100th certified marine dealership. This program has grown with the
support of Grow Boating resources and has evolved primarily as a
means to an end in achieving access to "qualified leads" generated by
Discover Boating advertising. Although some dealers are becoming
certified because they see value in the program and in increasing
professionalism, many dealers are moving toward certification because it
will directly benefit their businesses...The Discover Boating
campaign is getting traction in promoting the boating lifestyle as one
way to bring friends and family together lo share quality lime and
experience...
Boat Show
Coverage
Smooth Sailing Greets Boat Firms
[Miami Herald (Online), 01/20/2007]
By James Noyes
Thousands of people will be flocking to the Miami International Boat
Show to catch a glimpse of the future of boating. After 66 years,
the Miami International Boat Show has established itself as one
of the leading marine exhibitions. Run by the National Marine
Manufacturers Association (NMMA), the show attracts a lot of
attention from boating fans worldwide. Due to its size and prestige, the
show has become an annual showcase for boat manufacturers to premiere
their latest models. 'There are certainly lots of members that are doing
unveilings, presenting boats available for the first time at the Miami
boat show,' said Cathy Johnston, a vice president of NMMA...
Boat Show Features Yacht That's A 2nd Home
[Chicago Sun-Times (Online), 01/22/2007]
By Jim Ritter
Pretend, for a moment, that you're so rich you could buy the biggest
yacht at the biggest boat show in the Midwest. That would be Carver
Yacht's 52 Voyager, the largest boat that would fit in McCormick Place's
cavernous exhibition hall. It has two full baths, three staterooms and
four flat-screen TVs. It sleeps six comfortably, or eight if you pull
out the leather coaches...Normally priced at $1.3 million, the boat was
marked down to $999,000 for the Chicago Boat, RV and Outdoors Show
that ended Sunday...