Media Tracking
Report
02/08/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
Forecast 2007
[Soundings (Trade Only), 01/01/2007 ]
Thomas J. Dammrich, President, National
Marine Manufacturers Association: The outlook for 2007 is for
another soft year, though I am optimistic we will not experience a
significant decline in sales...Phil Keeter; Marina Retailers Association
of America: I believe there will be some bright spots for well-prepared and well-educated retailers. Those dealers who are
participating in the industry initiatives provided through the Grow
Boating program will certainly gain an advantage over their
competitors. Going through the Dealership Certification program and
gaining the insight on how to prepare their dealership to meet the
demands of the consumer will be invaluable. The ability to directly
access the leads coming in through the Discover Boating campaign
will be worth the whole price of admission...
A Chance For
Marine Marketers To Finally Speak With One Voice
[Soundings (Trade Only), 01/01/2007 ]
By
Wanda Kenton Smith
I invited about a dozen agency principals and marketing specialists, along with National Marine Manufacturers Association vice president of marketing Carl Blackwell, to a brainstorming session at the 2006 Miami International Boat Show. I included Blackwell because several agency people had complained about NMMA's policy of not hiring marine agencies and about our inability to contribute ideas and feedback to the Grow Boating initiative...Blackwell was advised in advance of these concerns so he could be fully prepared to respond. His predecessor's position was that the NMMA should only work with outside agencies to avoid a conflict of interest among marine specialists who are dues-paying NMMA members. Meanwhile, lots of NMMA cash was being spent on monthly PR retainers, and qualified industry PR firms never had a shot at the work. As a dues-paying NMMA member, I personally took umbrage...Blackwell brought splash of optimism to our meeting. He was a horse of a different color. Not only had he hired industry agency specialists (including a few of those in the room) for a variety of projects, but he was totally open to the concept and didn't perceive a conflict...
Discover Boating Coverage
As for sex, boaters do it
better, survey says
[Star Tribune, 02/03/2007 ]
By Gail Rosenblum
Among the endless stream of silly news releases we receive daily, this one offered a good laugh all around because of endless opportunities for innuendo. A recent survey of 1,000 people by Discover Boating and Russell Research found that boaters make better lovers. In fact, 67 percent of boaters reported that they are satisfied with their sex lives, compared with 58 percent of non-boaters. Boaters (motor-powered, inflatable, dinghy didn't say) also expressed greater satisfaction than non-boaters (75 percent vs. 70 percent) with their marriages. No response yet on whether that's because one of them is living on a houseboat...
See Article Index
for additional coverage
Fashion + Special
[FHM, 03/01/2007]
...Hair/Makeup by Tony Laucha for Kiehl's NY
Models: Tommy at Q Management and Pamela M at Request Models NYC;
Special Thanks to: The Shore Club, Miami Beach, FL.
305-695-3100 www.shoreclub.com; Featured Boat: Sea Ray 48 Sundancer
from Marinemax, MSRP; $1,023,883. To find the boat of your dreams,
check out the boat sector at www.DiscoverBoating.com
Cooler Weather Means
Hot Boat Show Deals For Shoppers
[Florida Today, 01/11/2007 ]
..."Boat shows offer one-stop shopping for first time and experienced boat buyers and there are a few key points to keep in mind when purchasing a boat," said Carl Blackwell, spokesperson for Discover Boating. "Boating is more accessible and affordable than some may think, especially when you consider there are brand new boat, motor and trailer packages that can be financed starting around $250 a month." With boats for every lifestyle and budget on the market, first-time buyers should do their homework prior to hitting the show floor. Discover Boating, a public awareness program on behalf of the recreational boating industry, offers the following advice for those considering getting started in boating...
Boat Show Coverage
Atlantic City
International Power Boat Show Zooms In
[Town News, 01/24/2007 ]
The Atlantic City International Power Boat Show cruises into the Atlantic City Convention Center Jan. 31 - Feb. 4. The show features over 700 new 2007 models of motor and express yachts, sport fisherman, cruisers and sport boats, as well as the latest in nautical electronics, gear and accessories. Additionally, the 95,000-squarefoot "Marine Marketplace" - featuring vendor demonstrations of the latest advances in marine-related services including navigational devices, engines and nautical gifts will return as a "show within a show."...DISCOVER BOATING CENTER - Show attendees can visit the Discover Boating Center at the Show for unbiased answers to any boating question. Visit www.DiscoverBoating.com for more information and how to get out on the water!...
See
Article Index for additional coverage
Setting Anchor
[Times-Picayune, 01/11/2007 ]
...Boat manufacturers spent all day setting
up for the 37th annual New Orleans Boat Show, which set sail Wednesday
night at the Ernest N. Morial Convention Center. The event features boat
displays, fishing and casting seminars and demonstrations, and guest
speakers. The boat show is put on by the National Marine
Manufacturers Association, which represents the $37 billion-per-year
recreational boating industry...