Media Tracking
Report
02/22/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
Dammrich bullish on
2008-2010
[Soundings (Trade Only) (Online), 02/16/2007]
By Beth Rosenberg
The recreational boating industry is
expected to remain flat this year, but 2008-2010 should be "strong, up
years," National Marine Manufacturer Association president Thom
Dammrich said this morning...at the Miami International Boat Show...With
boating sales generally following five-year cycles, Dammrich said these
figures were not much of a surprise, adding that dealers are still
selling more than 300,000 new boats a year...Dammrich also used the
breakfast to talk about the NMMA's involvement in a campaign to
encourage the use of life jackets through the development of promotions,
educational programs, collaboration with other stakeholders and lobbying
for the passage of a tax credit for manufacturers that include safety
equipment with their boats...
New Grow Boating
Ads Unveiled At Miami
[Soundings (Trade Only) (Online), 02/15/2007]
By JoAnn W. Goddard
The Grow Boating campaign heads into
its second inning, with new print, television and Internet
advertisements. Thom Dammrich, president of the National Marine
Manufacturers Association...addressed a crowd...at the Miami
International Boat Show... The campaign, which is intended to boost
boater participation by raising public awareness and improving consumer
experience, officially kicked off a year ago during the show. "We've got
a long way to go but we're on our way," said Carl Blackwell, vice
president of communications and marketing for the NMMA...In
addition to paid advertising, the campaign will get a boost from major
TV shows...Another addition to the campaign is a mini-movie by Hollywood
producer Wally Pfister...
Discover Boating Coverage
Boat buying: What you
need to know
[Burlington Free Press (VT) (Online), 02/16/2007]
...Vermont's short boating season is on the
way...According to Discover Boating, the public awareness and
educational arm of the National Marine Manufacturers Association,
boat shows are the best place to shop for a new boat. "There are a few
key points to keep in mind when purchasing a boat and picking the right
time of year to buy can be critical," said Carl Blackwell, vice
president of Discover Boating....Discover Boating offers
the following advice: (also found on DiscoverBoating.com):
Determine what, where and who... Do your homework... DiscoverBoating.com
is an unbiased resource offering tips and information on all boat
categories, as well as financing, insurance and a calendar of boat
shows. Find the ideal boat/dealer combination...Build a budget...Hone
your skills...
Mates To Expand
For 2007
[Soundings (Trade Only) (Online), 02/20/2007]
By Beth Rosenberg
If 2006 is any indication, this year should
be one of success for the Marine Association for Technology Exchange
Standards...Since its inception three years ago, MATES has become an
18-member organization affiliated with the National Marine
Manufacturers Association. The idea behind MATES is to develop data
exchange standards that will facilitate communication among all segments
of the industry...The sales lead specification established a process by
which manufacturers and dealers access consumer sales leads generated
through DiscoverBoating.com...Sales leads in this format are now
available for use by all marine manufacturers and dealers registered to
use the Discover Boating Lead System on GrowBoating.org.
Boat Show Coverage
Rockin The Boats
[Atlantic City Weekly, 02/01/2007]
By Steve Angelucci
ATTENTION CLOSET boaters: You can fulfill
your fantasies at the Atlantic City International Power Boat Show...Even
if you aren't within the income range to afford the yacht of your
dreams, you can still feel like a captain of the high seas...However,
before going to the show, arm yourself with knowledge about a boat
purchase by visiting www.discoverboating.com for helpful tips,
resources and information. Use the Boat Selector Tool to find the boat
that's right for you..."Many boat purchases can be financed for around
$200 a month," claims the Web site, which is managed by the National
Marine Manufacturers Association...At the show, visit the
Discover Boating Center for unbiased answers to any boating
question...
High Tide At Miami
Boat Show South Florida
[South Florida Sun-Sentinel (Online), 02/16/2007]
By Joseph Mann
...These families were part of a big
opening-day crowd at the Miami show, whose more than 2,200 exhibitors
are displaying about 3,000 watercraft...Boat prices range from about
$1,000 for a small powerboat to several million dollars for yachts. Last
year the show, one of the largest marine events in the world, drew
nearly 147,000 visitors, many from overseas. Its organizer, the
National Marine Manufacturers Association, a Chicago-based trade
group, expects more than 150,000 this year...In 2005, the Miami event
generated $817.8 million in gross sales and wages throughout the state,
said Cathy Johnston, vice president of southern shows for the
National Marine Manufacturers Association and the show's top
organizer. The figure comes from an economic impact study commissioned
by the NMMA...