Media Tracking
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02/21/2008

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National Marine Manufacturers Association Coverage

October 2007 MSR: Powerboat Shipments Down 13 Percent YTD
[FishingWorld.com (Online), 02/11/2008]
By Lindsey Savin Johnson

Traditional powerboat shipments, including outboard, sterndrive and inboard boats, declined 13 percent on a year-to-date basis through October 2007 in terms of unit volume and 11 percent in terms of wholesale dollars, according to the October Monthly Shipment Report (MSR) released by the National Marine Manufacturers Association (NMMA). Advanced data available through December 2007 indicates last year ended with traditional powerboat unit shipments down 14 percent and dollar shipments down 9 percent, which NMMA president Thom Dammrich says wasn't unexpected. "It's already been widely reported that our industry experienced double-digit declines in 2007," Dammrich explains...


Toonin' In
[GoBoating (Online), 02/15/2008]
By Steve Knauth

Traditionally, the pontoon was used for cruising around the lake, but today, we are seeing pontoons pull skiers, tubers and wakeboarders. New buyers are catching on to the pontoon idea...The versatility and broad range of pontoon products enable all consumer segments to find a boat that will meet their needs at a price that fits within their budget, which might explain why pontoons' share of the outboard market has grown by 50 percent since 1997. In fact, they're a close second to the bass boats now, according to estimates from the National Marine Manufacturers Association...


Boat Trader Streamlines Its Web Site
[Soundings (Trade Only) (Online), 02/14/2008]

Boat Trader (www.boattrader.com), a division of Dominion Enterprises, said today it has redesigned and re-engineered its Web site to make finding, selling and researching boats easier. The improved site now provides consumers multiple methods of contacting boat dealers, including text messaging, immediate phone dialing, e-mail and an interactive tool for visiting dealerships...Delivered directly to advertisers' in-boxes every month, it offers a monthly splash report revealing important industry and consumer statistics and exclusive articles from Soundings Trade Only and the National Marine Manufacturers Association...


Boater Safety Classes Will Save Lives
[The Times Record (Online), 02/08/2008]
By Ralph Pears

...LD 2067, an act to require boating safety education (sponsored by Rep. Thom Watson of Bath and endorsed by this paper) has been amended by its sponsor to make further improvements over the original proposal...Indeed, LD 2067 is the product of an 18-month collaborative effort between the two Maine departments and the U.S. Coast Guard, the Coast Guard Auxiliary, the U.S. Power Squadrons and it six Maine squadrons, the National Marine Manufacturers Association, Personal Watercraft Industry Association and a number of other organizations...


Big Boats Lead To Big Money For Marinas
[St. Petersburg Times (Online), 02/18/2008]
By Christina Silva

...Yacht clubs and marinas across Tampa Bay are hoping to profit by creating bigger slips and fancier docks, and are revamping their electrical systems to accommodate these jumbos..."We have had a lot of inquiries for mega-yachts wanting transient service and permanent dockage," said Russell Thompson, general manager of the Harborage. "We want to continue to draw people to this coast and this will do that." Catering to the affluent might seem counterintuitive in today's lackluster economy, but in fact, mega-yachts are the fastest-growing segment of the boat market, said Ellen Hopkins, spokeswoman for the National Marine Manufacturers Association...


Nine products honored for innovation
[Boating Industry (Online), 02/15/2008]

The National Marine Manufacturers Association and Boating Writers International honored nine marine manufacturers for innovative achievement at the Miami International Boat Show, the two said in a statement yesterday. Winning companies received their 2008 Miami Innovation Awards during the Miami Media Breakfast yesterday morning...


Discover Boating Coverage

Dammrich To Present Update On Grow Boating
[Soundings (Trade Only) (Online), 02/06/2008]

The Grow Boating Initiative will kick off the Miami International Boat Show with a special meeting Feb. 13...The update is designed to brief industry stakeholders on all Grow Boating program areas, including the Discover Boating marketing campaign, dealer and product certification and water access efforts. National Marine Manufacturers Association president Thom Dammrich, who holds the same title with Grow Boating, will host the event...



Boat Show To Be Held This Weekend

[Community News (NJ), 02/07/2008]

..
.This year's show will feature more than 750 new models of motor and express yachts, sport fisherman, cruisers and sport boats. With the latest in cutting edge technology and innovative trends, the Atlantic City Boat Show will have boating enthusiasts thinking summer, but it can also have them living a more stress free life. According to a 2007 survey conducted by the national awareness program for recreational boating. Discover Boating (DiscoverBoating.com), and Russell Research, boaters turn to the water for peace and relaxation. In fact, 93 percent of boaters said their favorite hobby was a source of stress relief...


Boat Show
[WMGM-TV Channel 40 (Online), 02/07/2008]

...There are hundreds of the boating industry's newest and best luxury motor yachts at the Atlantic City International Power Boat Show!...You might be feeling a little overwhelmed and thinking some of these choices are out of your price range, but have no fear, Keith Ammons, "The Boating Guy" is here! From Discover Boating, Ammons says possible new boat buyers should be able to answer these questions, "What activities they want to do on the boat, where they're going to do that and how many people are going to be doing it with them and they need to have an idea of a budget, they want to spend."...



Give Your Valentine A New Boat; It' A Lasting Memory For Y'all!
[Las Virgenes Enterprise, 02/07/2008]

Here's a Valentine Days super gift idea. Boat owners say there is no better way to relax with family and friends than be taking the helm of a boat and heading out for a day on the water----a testament to the more than 72 million Americans who went boating last year...However, contrary to popular belief, it doesn't have to cost a small fortune or require years of boating experience to become boat owner...www.DiscoverBoating.com, can access a boat marina and ramp locator that allows you to search by state and county to determine the options closest to you. And, if you aren't familiar with the laws and rules of the water, DiscoverBoating.com features local boater education courses and additional resources to help...


Top Reasons (You Have To Be Reminded, Of Course) To Rent Or Buy A Boat
[Western Outdoor News, 02/01/2008]

With so many opportunities for boating fun available today, there's no reason why anyone can't take advantage of the benefits that recreational boating has to offer. DiscoverBoating.com offers up this list of Top Reasons for Boating. So pull away from the television and computer and that pulp novel and get busy with having fun with family and friends...Boating fun helps you bond with friends and family: Forty percent of all households, in a 2005 study by the National Marine Manufacturers Association, listed relaxing with family and friends as their favorite boating activity (followed by fishing, cruising, and waterskiing)...


Boat Show Coverage

Sellers Optimistic As Boat Show Opens
[Miami Herald (Online), 02/14/2008]
By Sue Cocking and Patrick Danner

The housing slump, higher fuel prices and overall uncertainty about the economy are putting a dent into boat sales, but boat manufacturers and dealers are cautiously optimistic that this week's Miami International Boat Show and Strictly Sail, which both open Thursday, will provide some much-needed tail wind for the industry. Boat sales are expected to be flat or slightly down this year, said Thom Dammrich, president of the National Marine Manufacturers Association, which runs the show. That follows a 14 percent drop in unit sales and a 9 percent decline in dollar volume last year...


Monday's Agenda
[Miami Herald (Online), 02/18/2008]

...Miami International Boat Show: Final day of the annual event features more than 100 exhibitors showcasing the latest boats, competitions and an area for kids with animals from Jungle Island, a rock climbing wall, bouncer and slide and a bouncer pirate ship: 10 a.m. to 6 p.m., Miami Beach Convention Center 1901 Convention Center Dr., Miami Beach; $16 adults, $6 teens 13-15, free children 12 and under, includes admission to Strictly Sail. 954-441-3230...


Sarley: Week Ahead Offers 2 Solid Shows
[Kane County Chronicle (Online), 02/11/2008]
By Steve Sarley

...The first is the Schaumburg Sport Show, which will be at the Schaumburg Convention Center from Thursday through Sunday. The show is staged by the National Marine Manufacturers Association, which also puts on the Chicago Boat Show. The inaugural show in 2007 got good reviews...



Show Is Prime For Vessel Sales

[Daily Times (MD) (Online), 02/15/2008]
By Deborah Gates 

It's hardly noticeable by participation in the annual Ocean City Seaside Boat Show opening today that the nation is in an economic slump. More than 100 marine retailers and three times the number of vessels fill exhibition spaces at the Roland E. Powell Convention Center, the usual vendor sell-out for the three-day show of recreational boats opening at 11 a.m. for a 25th year...



Rally For Fisheries Flexibility Is Tomorrow

[Newark Star Ledger (Online), 02/10/2008]

...The Atlantic City International Power Boat Show winds up today at the Convention Center from 10 a.m. to 5 p.m. Today's seminars, sponsored by The Fisherman, feature Jeff Merrill on Offshore Trolling at noon, and Milt Rosko with Bottom Fishing Family Fun at 2 p.m... 



Boat Show Kicks Off Wednesday At Devos Place
[Grand Rapids Press (Online), 02/12/2008]
By Elizabeth Piet

The annual Grand Rapids Boat Show opens Wednesday and runs through Sunday at Devos Place, with about 400 new models from about 35 boat dealers. Highlights include an Italian-built Azimut 43S Express Yacht with a price tag of more than $900,000 and an Australian-built Riviera M470 Express Cruiser that is 47.5 feet long. "The boat show is where you've got the option to come and see all your different choices in the warm showroom," show manager Henri Boucher said...


Boat Show Opens Wednesday
[Rome Daily Sentinel (Online), 02/12/2008]

...There is no better way to learn what you need to properly and legally equip your boat to be on the water in 2008 than attending the Central New York Boat Show to see the new "Discover Clean and Safe Boat," says David G. White of New York Sea Grant, Oswego. The show runs Wednesday through Sunday at the State Fairgrounds...
 

 

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If you have any questions regarding the Media Tracking Report call or email:
Kelly Kaylor: (312) 946-6262 | kkaylor@nmma.org
Chris Pisney: (312) 297-7576| chris.pisney
@competitiveinsights.net


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