Media Tracking
Report
03/01/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
On Plane: 3/07
[Trailer Boats (Online), 02/22/2007]
...Certified dealers must meet professional standards and adhere to a
"Boaters' Bill of Rights."... The program has been in place for about a
year now, it's building steam, and there is research to indicate
consumers are benefiting...Certification represents a much-needed first
move in solving some of the problems -- but the proof will be whether
the improvements are real and long lasting. Early results are promising.
According to the National Marine Manufacturers Association's (NMMA)
Customer Satisfaction Index program, consumers who bought new boats from
certified dealers in 2006 rated their "Overall Satisfaction with Dealer"
at 93.7 percent -- a 7.1 percent improvement over the 86.6 percent
rating given to noncertified dealers...Obviously, certification is
having a positive impact...
Seven Manufacturers Are
Added To List Of NMMA Certified
[Soundings (Trade Only) (Online), 02/28/2007]
Seven additional boat manufacturers are now
officially certified under the National Marine Manufacturers
Association's Boat/Yacht Certification program...Certification is an
NMMA membership requirement beginning with all products
manufactured for model year 2007. To date, 209 NMMA member
manufacturers have become NMMA Certified...The NMMA
Certification program covers more than 30 categories of standards...
Discover Boating Coverage
Skeeter Launches
'Discover Boating' Wrap Boat - BASS Elite Series Angler Bill Lowen to
Carry Banner
[FishingWorld.com, 02/26/2007]
By Bob Bartels
Skeeter Products, Inc...recently announced a partnership with the National Marine Manufacturers Association (NMMA) Discover Boating campaign, unveiling a new Discover Boating wrap boat at the Bassmaster Classic in Birmingham, Alabama. Discover Boating is a public awareness effort managed by the NMMA on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing participation and creating interest in recreational boating..."Skeeter has been a longtime supporter and member of the NMMA, and we are proud to offer this opportunity to expand the reach of the Discover Boating campaign," says Jeff Stone, Senior Vice President/General Manager of Skeeter Products, Inc...Lowen's Skeeter wrap boat will feature the Discover Boating tagline, "Boating Connects People Like No Other," and will include the Discover Boating Web site address...
Also Covered by
Soundings: Trade Only
Cold Weather Means Hot
Boat Show Deals For Shoppers
[Wauconda Journal (IL), 01/26/2007]
Boat shows offer one-stop shopping for first time and experienced boat
buyers and there are a few key points to keep in mind when purchasing a
boat. Boating is more accessible and affordable than some may think,
especially when you consider there are brand new boat, motor and trailer
packages that can be financed starting around $250 a month. With boats
for every lifestyle and budget on the market, first-time buyers should
do their homework prior to hitting the show floor. Discover Boating, a
public awareness program on behalf of the recreational boating industry,
offers the following advice...Consider usage...Consult the
experts...Build a budget...Size it Up...Buy Smart...
Also covered by:
Fox Lake Journal (IL)
Boat Show Coverage
Miami Show Reports Strong
Sales Despite Low Attendance
[Soundings (Trade Only) (Online), 02/24/2007]
The show, held Feb. 15 to 19 at the Miami Beach Convention Center, the Sea Isle Marina & Yachting Center and Miamarina at Bayside, drew 137,175 attendees this year, down 6 percent from 146,595 visitors last year. The show is produced by the National Marine Manufacturers Association. "While we're disappointed in the drop in attendance, we're very pleased to report strong sales among our exhibitors, which point to an optimistic season ahead for boat manufacturers and dealers," Cathy Johnston, vice president of Southern shows for the NMMA. "While many exhibitors noted a decrease in the number of Northeastern buyers from prior shows, they benefited from the quality of visitors that were eager to buy."...
See
Article Index for additional coverage of the Miami International
Boat Show
Strictly Sail
Chicago Docks At Navy Pier
[Times (Hammond, IN), 01/27/2007]
The largest annual gathering of sailors in
the country will be held Feb. 1 to 4 in Chicago at Navy Pier. The show
expects more than 20,000 sailing enthusiasts of all skill levels to
attend, in addition to over 250 exhibitors...Launched in 1996, Strictly
Sail Chicago has become an annual tradition for the local and regional
sailing community to discuss the upcoming season, as well as view, board
and buy the newest sailboats, gear and accessories. "Strictly Sail
Chicago is the largest indoor sailboat show in the country and has
become a highly anticipated gathering place for sailors around the
country in the middle of winter," said Kevin Murphy, show
manager...Strictly Sail Chicago is produced by the National Marine
Manufacturers Association, the world's largest producer of boat shows.
For more information, visit www.NMMA.org.