Media Tracking
Report
03/15/2007
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National Marine Manufacturers Association Coverage
New CARB Emission Regulations Set to Take Effect in 2008
[FishingWorld.com (Online), 03/12/2007]
By Lindsey Savin Johnson
Beginning January 1, 2008, the State of California will introduce a new, more stringent set of exhaust emission regulations for sterndrive and inboard (SD/I) gasoline marine engines, and the National Marine Manufacturers Association (NMMA) is encouraging all parties in the SD/I distribution channel...to understand their individual responsibilities and liabilities associated with the ruling. "Unlike previously enacted outboard engine and personal watercraft emission regulations, which placed the compliance burden exclusively on marine engine manufacturers, the compliance burden and liability for the SD/I regulation will be shared between the dealer, boatbuilder and engine maker," says John McKnight, NMMA director of Environmental Safety and Compliance. "That said, it's critical each party understand its role and know the required steps in order to comply with the ruling."...
This story was also covered by
Boating Industry (Online)
NMMA CSI Program Reaches
Milestone
[Boating Industry (Online), 03/09/2007]
The National Marine Manufacturers Association's Marine Industry Customer Satisfaction Index program recently achieved a major milestone by adding its 100th participant - Southwind Boats of Elkhart, Ind., NMMA said in a release yesterday..."This marks a significant achievement for the NMMA CSI program and all program participants alike," says Howard Papke, CFO of Pro-Line Boats and chairman of the Marine Industry CSI Steering Committee. "Clearly, the program is growing and the industry has focused its full attention on the importance of taking care of its customers first and foremost."..."The value NMMA's CSI program provides for participating NMMA members and their customers is clearly evidenced by its ongoing expansion," says NMMA president Thom Dammrich.
This story was also covered by
Pontoon &
Deck Boat
MarineMax Navigating Rough Sales Waters
[BusinessWeek (Online), 03/09/2007]
By Phil Davis, Associated Press
...With consumer confidence wavering, shoppers like Harry St. John are balancing the desire to get out on the water with the $25,000 average price of a new boat. Boat sales are down and the projection for 2007 is flat or down slightly from 2006, said Thom Dammrich, president of the National Marine Manufacturers Association. "Nobody needs a boat," he said. "It's a discretionary purchase..." The slump has also hit the boat retail industry's only giant - Clearwater, Fla.-based MarineMax - but the company seems to be shaking off the worst of it...MarineMax's success forced change among boat sellers, Dammrich said. "They really have set the bar for the industry in terms of delivering a quality customer experience," Dammrich said. "The most successful dealers are those who are selling the lifestyle and not just the product." St. John was impressed with the MarineMax sales pitch at the Orlando Boat Show...
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Discover Boating Coverage
Bringing old bait shop to
life
[Chicago Sun Times (Online), 03/11/2007]
By Dale Bowman
...While looking at the short film 'Good
Run' on YouTube.com last week, the memories came back in a rush, just
like opening a screen door to the past...Last week was the first time I
had to view something on YouTube.com for work. Oh, I had watched fishing
videos posted there in the last year, but 'Good Run' was different. It's
a major short film for a Discover Boating campaign, shot in the
heart-tugging style of 'Take Me Fishing...It's Academy Award nominee
Wally Pfister ('Batman Begins,' 'The Prestige') directing the
three-minute, 45-second short of an older man at a private screening of
his family memories associated with boats...The message is simple:
'Life's better with a boat.'...To see 'Good Run,' go to www.youtube.com/discoverboating.
Where the Boats Are
[Indianapolis Star, 03/11/2007]
By Zach Dunkin
...Discover Boating, a national
public awareness program, has named its top boating destinations for
spring breakers. They are (in alphabetical order): Charleston, S.C.;
Fort Myers, Fla.; Gulf Shores, Ala.; Key Largo, Fla.; Lake Charles, La.;
Lake Hatvasu, Ariz.; Outer Banks, N.C.; Santa Catalina Island, Calif.;
Savannah, Ga.; South Padre Island, Texas. For more information on these
nautical hot spots, log on to
www.discoverboadng.com.
Boat Show Coverage
Outerlimits Powerboats' Promotion Helps Grow Boating
[Boating Industry (Online), 03/13/2007]
At the Miami International Boat Show, Outerlimits Powerboats created a promotion to solicit donations for the Grow Boating initiative, the company reported in a recent statement. Outerlimits and The Art of Design, the manufacturer's exclusive design partner, raised over $1,400 to support the industry in a raffle to win one of two original works of air brush art...Outerlimits chose the Grow Boating initiative as the recipient for the raffle as it was a major focus of the National Marine Manufacturers Association for the Miami International Boat Show. "We were happy to use the artistry of Outerlimits boats as a way to help grow the industry," said Mike Fiore, president, "Most of our customers started boating in much smaller and less elaborate and powerful boats -- we've all got to start somewhere, so let's "Grow Boating!"
This story was also covered by
Sounding (Trade Only)
Winter
Blues? It's Show Time In Miami
[Soundings, 02/01/2007]
By Jim Flannery
...The Miami International Boat Show
and Strictly Sail are coming up... The show's purpose obviously
is to sell boats, but the National Marine Manufacturers Association,
the organizer, includes a strong educational component as well.
Strictly Sail's Discover Sailing gives free sailboat rides to
show-goers and offers free seminars by world adventure cruisers,
authors, experts in navigation software, and specialists in a variety
of sailing gear...The Discover Boating Center, also at the
convention center, provides boaters with brand-neutral advice about
selecting, buying and maintaining boats, along with information about
financing, fishing destinations and boating tips...