Media Tracking
Report
03/29/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
Mates To Help Deliver Better Leads
[Boating Industry (Online), 03/27/2007]
The Marine Association for Technology
Standards will begin work this month on a new dealer locator standard
that will help provide more accurate and reliable dealer location
information for consumers and more accurate leads to dealers, the
National Marine Manufacturers Association reported in a release this
morning. The standard will make it easier for marine companies to offer
a dealer locating service on their respective Web sites without having
to maintain the databases or dealer query logistics behind it, according
to NMMA...
NMMA Files Brief To
'Defend Boating'
[Soundings (Trade Only) (Online), 03/23/2007]
The National Marine Manufacturers Association today filed an amicus brief with the 9th Circuit Court of Appeals, addressing the impact a recent federal court ruling on ballast water will have on recreational boats..."It's important for us, on behalf of the nation's 72 million boaters, to inform the U.S. Court of Appeals of the unintended consequences of the ballast water decision," said Monita Fontaine, the NMMA's vice president and senior counsel of government relations...The NMMA also wants to see the ballast water issue addressed as it relates to foreign invasive species..."The boating community is doing its part through our strong support for legislation that would stop the introduction and spread of invasive species," said NMMA president Thom Dammrich. "We have also invested in outreach and awareness campaigns to educate current and prospective boaters about how they can do their part to not inadvertently spread invasive species that have been introduced through ballast water."
This story was also covered by
Boating
Industry (Online).
Palm Beach Boat
Show
[Palm Beach Post (FL) (Online), 03/22/2007]
By Lori Becker
...After nearly two decades of lagging
sales, the marine industry launched the "Grow Boating" initiative
last year to draw people into boating. The $50 million, three-year
effort includes certification programs for boat builders and dealers and
is aimed at creating uniform standards in quality and service...The
voluntary program requires dealers to meet a series of standards for
their sales processes, facilities and employee training...Historically,
the recreational boating industry has been more focused on sales than
service. The Grow Boating effort, led by the Chicago-based
National Marine Manufacturers Association, is working to turn the
tide."A common note from the consumer was that he wasn't getting treated
right when he was buying a boat or getting service," said Phil Keeter,
president of the Marine Retailers Association of America...
Discover Boating Coverage
NMMA Promotes Tax Day Stress Relief
[Soundings (Trade Only)
(Online),
03/28/2007]
On behalf of Discover Boating, a
comprehensive tool kit has been designed to help manufacturers and
dealers host events to promote boating around the upcoming tax deadline
day of April 17. The kit contains event guidelines, drafted press
material and event partner recommendations to assist manufacturers and
dealers in hosting events and garnering press coverage for the company
and the local boating industry. Discover Boating's Tax Day Event
ToolKit can be found on www.growboating.org.
Discover Boating
Gets Advertising Facelift in 2007
[Boating Industry,
03/01/2007]
By Carl Blackwell
This month marks the return of the
Discover Boating national advertising campaign...Beginning in March,
our $9 million advertising/marketing/PR efforts...to promote the
benefits of boating and the boating lifestyle heat up for the second
consecutive year, only this time with a slightly different creative look
and execution strategy. In 2007, Discover Boating will debut a
brand new television spot and series of print ads from the
quintessential first mate's point of view. Of course I'm referring to
man's best friend, the dog...But it's important to remember the
Discover Boating campaign isn't just about advertising; it's about
taking an integrated marketing approach. Along with advertisements,
there are several other Discover Boating components being
included this year. One of the biggest changes is the addition of viral
marketing....Our challenge in 2007 is to scale up our efforts; to get
more people interested boating and keep them interested...
Industry
needs a national awareness campaign
[Investment News (Online),
03/26/2007]
With so many consumers in the dark and in
need of fiscal assistance, the financial services industry needs to
create a national image advertising campaign that focuses on a basic
guide to personal financial advice. The slogan could be: “got
advice?”...An integrated effort among organizations with an interest in
the recreational marine industry is promoting the boating lifestyle and
experience with the “Discover Boating” ad campaign. The campaign
looks to build on the brand awareness...
Boat Show Coverage
Dennis Anderson: The Lure
Endures
[Minneapolis Star Tribune (Online), 03/24/2007]
By Dennis Anderson
...Yet when the Northwest Sportshow
opens Tuesday at the Minneapolis Convention Center for a six-day run, it
will celebrate its 75th anniversary...Its formula for success is simple
and has been copied a thousand times nationwide. Step I: Assemble
fishing tackle, hunting equipment and boat manufacturers in a big room.
Step II: Add hunting and fishing guides, resort owners and outfitters.
Step III: Invite the public to "come on in." And to pay for the
privilege...Which, over the past 75 years, millions of people have done
at the Northwest Sportshow. And eagerly so..."Cabin fever is one
reason the show has succeeded," said Dave Perkins, who in 2004 sold the
Northwest Sportshow to the National Marine Manufacturers
Association...
That's
Entertainment!
[St. Paul Pioneer Press (MN), 03/25/2007]
By Chris Niskanebn
To no one's surprise, the Northwest
Sportshow, which opens Tuesday, is still packing outdoors
enthusiasts into the Minneapolis Convention Center, showcasing the
latest in fishing, marine and vacation packages. Though the Northwest
Sportshow wasn't the first...the Minneapolis show is the longest
continuously running and most successful show of its kind in the nation.
Its success is predicated on a simple notion: Midwesterners are eager to
dream about summer and more easily part with their money on their
hobbies at a time when ice still lurks on the lakes. In
1982...then-owner Phil Perkins told the Pioneer Press, "We find that the
harder the winter, the better the attendance. People want to get out and
see summer gear." In 2004, Dave Perkins sold the show to the National
Marine Manufacturers Association, based in Chicago.
The Discovery Channel's
Turbo.com currently features the Miami International Boat Show on
its main page.