Media Tracking
Report
04/05/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
NMMA Gets More Time For
Boatbuilders To Comply With EPA Rule
[Soundings (Trade Only) (Online), 04/03/2007]
The National Marine Manufacturers
Association today says it was successful in helping the recreational
marine industry preserve a one-year extension to phase out the use of
hydrochlorofluorocarbons in flotation foam. The extension gives
boatbuilders until September 2009 to discontinue use of the
ozone-depleting substance, allowing time for them and the supply houses
that furnish flotation foam systems to comply with the latest
Environmental Protection Agency ruling, according to the NMMA...
This possibility presented a financial and logistical hardship for many
boatbuilders, with the end result forcing those who couldn't meet the
new deadline to either close their doors or break the law, according to
the NMMA. "NMMA supports the EPA objective that ozone
depleting substances such as HFCFs should be phased out, and
acknowledges alternatives exist," John McKnight, NMMA director of
Environmental & Safety Compliance, said in a statement. "But without
sufficient time to implement these alternatives, such as that
established by the original timeline, the average boatbuilder would be
unable to take the necessary measures to become compliant with the
ruling."...
Lawsuit Could Stir Rougher
Waters For Boaters
[Akron Beacon Journal (OH) (Online), 04/04/2007]
By M.S. Enkoji
...A ruling in a federal lawsuit being heard in California could require new permits on all vessels - possibly everything from canoes and kayaks to oceangoing cargo ships - according to recreation boating advocates...The federal agency and the shipping industry tried to confine the permit process to ocean vessels that take on ballast. The court instead issued a sweeping order that extended to any vessel that discharges any fluid, including the typical 15-foot boat purchased for nothing more than puttering down the Delta on weekends, said Duncan Neasham, a spokesman for the National Marine Manufacturers Association in Washington, D.C....
Please see
Article Index for syndicated coverage of this story.
Customer Service
Improves With Dealership Certification
[Great Lakes Boating, 04/01/2007]
...According to the NMMA, Marine Industry Certified dealerships
achieved significantly higher Customer Satisfaction Index scores in 2006
than those attained by non-certified dealerships. Over the course of
2006, customers ratings of service at certified dealerships averaged
93.7 percent, versus a rating of 86.6 percent from customers who
visited-non-certified dealerships carrying the same brands. The
certification programs are but one element in a much broader attempt to
draw new people to recreational boating and improve profitability for
the boating industry. These are twin objectives that the NMMA
sees as integral elements for more vital future for recreational
boating...
Discover Boating Coverage
Crash & Sue's Provides A
Regatta Of Talent For Discover Boating's Poignant Viral Video & Spot
Campaign
[Digital Producer Magazine (Online), 04/03/2007]
Crash & Sue's colorist Sue Lakso garnered
kudos from Academy Award-nominated cinematographer Wally Pfister, A.S.C.,
for her transfer and color correction of "Good Run," a short film, which
he directed and shot for Discover Boating, an education and
awareness initiative developed by the nation's boat manufacturers. The
poignant three-minute, 45-second film, which recently debuted as a viral
video on www.discoverboating.com, and is currently a favorite on
YouTube.com...For the film, Lakso met the challenge presented by the mix
of film and videotape formats and styles that tell the story of an
elderly man's cherished memories of boating...Carl Blackwell, vice
president of marketing and communications for Discover Boating
and the National Marine Manufacturers Association (NMMA),
was also pleased with the film. "Regardless of viewers' boating
experience, 'Good Run' delivers an emotional message about the power of
boating that will stay with the audience long after they view it," he
comments...
Please see
Article Index for additional coverage of this story.
What's
in store: Deer galore
[Chicago Sun-Times, 04/01/2007]
By Dale Bowman
..."Tax season is a time when many Americans
are in need of a stress release, and relaxing with friends, bonding with
your family or simply enjoying peace and solitude on a boat is a perfect
way to find relief." Pepper Schwartz, sociologist and relationship
expert, to Discover Boating.
Boat Show Coverage
Big Outboards Reign At
Miami Show
[Soundings, 04/01/2007]
By Michael Hauenstein
In outboard circles, the big news that came
out of this year's Miami International Boat Show was big
4-strokes. Yamaha led the way with the introduction of a 350-hp V-8
outboard, and Mercury Marine, not to be outdone, unveiled a 300-hp
version of its 6-cylinder Verado supercharged 4-stroke...
Lower Tide for
Boat Show
[Miami Today, 03/01/2007]
By Betsy Clayton
LOWER TIDE FOR BOAT SHOW: Attendance at the
Miami International Boat Show & Strictly Sail fell 6% from
last year, to 137,175. Organizers attributed the drop to cyclical
variations and a possible slight dip in consumer confidence, said Cathy
Johnston, vice president of Southern shows for the National Marine
Manufacturers Association, which produced the Feb. 15-19 event. But
although it won't be known for about six months how much boating
equipment was sold, she said exhibitors generally were happy. "Inasmuch
as we always like to get as many prospective buyers through the door,"
she said, "what is most important is that our exhibitors sold a lot of
product. So I think the net effect will be very good."...