Media Tracking
Report
04/19/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
NMMA Joins National
Marine Bankers Association
[Soundings: Trade Only (Online), 04/17/2007]
The National Marine Bankers Association recently approved a change to its by-laws, allowing associate membership in the organization. The National Marine Manufacturers Association is its first such member. "NMMA has always been a partner, and strong supporter of NMBA and its role in the industry," Jim Coburn, NMBA president, said in a statement. "We're proud to welcome NMMA into our membership ranks and invite other industry groups to follow its lead and become more involved with the association."...
Also covered by:
Boating Industry Online,
FishingWorld.com
USA eyes
return of America's Cup
[USA Today (Online), 04/13/2007]
By Stuart Streuli
...The race for the 32nd America's Cup will
start in earnest Monday in Valencia, Spain..."(An event like the
America's Cup) brings prestige to your recreation," says Brad Read, the
executive director of Sail Newport, a public sailing facility in
Newport, R.I. "It validates what we do, validates going out on a
Thursday night and racing your (24-foot sailboat)." Recreational sailing
has declined slightly in the last decade. According to the National
Marine Manufacturers Association, the number of recreational
sailboats in use fell from 1.67 million in 1998 to 1.57 million in
2005...
NMMA video shows
new approach
[Daily Herald (IL) (Online), 03/29/2007]
By Mike Jackson
I’ve got to hand it to the marketing experts
at the National Marine Manufacturers Association...Now NMMA
has taken a new pathway, one I believe will give the organization
more credibility with anglers and boaters alike. I recently was
contacted by a public-relations firm that was working for NMMA,
requesting me to view a video produced by NMMA’s ad agency. In
the past, I received several e-mails from this group that were puff
pieces, or, more plainly, information that has nothing to do with
hunting and fishing. This time it was different...There are two Web
sites you can check to see the new NMMA video. One is
discoverboating.com, and the other is www.discoverboating.com.
I sat through the entire video choked up.
Discover Boating Coverage
Ad Campaign Generating
Web Traffic
[Soundings: Trade Only (Online), 04/09/2007]
The Discover Boating campaign is off to a strong start, with national ads appearing on cable television in nearly a dozen national magazines and on more than 400 Web sites, the National Marine Manufacturers Association reports...Since the 2007 ad campaign official kickoff, Web traffic on DiscoverBoating.com is up 26 percent from the same period (March to April) in 2006 , the NMMA says. This year Discover Boating has doubled the number of television spots, from 3,500 to about 7,000. Also, more than 180 million banner ads are appearing online...
Also covered by:
Boating Industry Online
Is Grow Boating's Dog
Spot Barking Up The Wrong Tree?
[Soundings: Trade Only, 04/01/2007]
By Wanda Kenton Smith
The Grow Boating industry meeting in
Miami was refreshingly different...The biggest post-meeting buzz
centered on new dog commercial in the Discover Boating campaign.
Apparently, research of boat owners uncovered a high degree of dog
ownership, so one of the creative concepts that emerged was to bring the
favorite family pet to a starring role in the print and TV
campaign...However, as much as have a personal connection with my
beloved pup, I have a hard time connecting the dots. If wasn't a boater
yet ... and I just happened to own a dog and catch the spot ... would
that scene make me leap off the sofa to call or go online to order the
Discover Boating DVD?...The "biggest wow" of the year, however,
is the free production of a really fantastic, four- minute mini movie
titled "Good Run," underwritten through a grant provided by General
Motors and produced by a multi award-nominated Hollywood
cinematographer. The short film is beautifully executed, capturing the
life of an aging boater as he passionately views snapshots from his
boating adventures over time. Now here is a powerful emotional
connection; I'm pretty reserved, but I had to choke it back, big
time...The Discover Boating momentum continues. Let's hope we've
got something to bark about when the numbers roll in.
10 Nautical Hot
Spots That Will Float Your Boat
[St. Louis (MO) Post Dispatch (Online), 04/15/2007]
Discover Boating's
10 must-visit nautical hot spots for spring. Visit
www.discoverboating.com
1. Charleston, S.C.: Great boating destinations include Charleston
Harbor, Cooper River and nearby Folly Beach...
Discover Boating also generated broadcast coverage on San Diego's KUSI and KNSD
Boat Show Coverage
Chicago Boat Show Nets PR
Award
[Soundings: Trade Only (Online), 04/04/2007]
The Publicity Club of Chicago awarded the
prestigious Silver Trumpet Award for distinguished achievement in public
relations to the National Marine Manufacturers Association and
Born Public Relations. NMMA and Born were specifically recognized
for communications efforts on the 2007 Chicago Boat, RV & Outdoors
Show, owned by the NMMA..."The success of NMMA's
nationwide boat shows depends upon the strength of our consumer
awareness. This is terrific recognition of the great work being done to
promote and produce our boat shows," Thom Dammrich, NMMA
president, said in a statement...