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04/03/2008

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National Marine Manufacturers Association Coverage

Dammrich: We'll Ride Out 'Rough Patch'
[Soundings (Trade Only), 03/01/2008]
By Jo Ann W. Goddard

The Miami International Boat Show kicked off Feb. 14 with an encouraging speech by Thorn Dammrich, president of the National Marine Manufacturers Association, who acknowledged the industry is going through a "rough patch" but sees better times ahead. Taking an optimistic approach, Dammrich said the industry's Grow Boating Initiative is beginning to pay dividends, and will play a major role in the recovery he is convinced is coming...Industry leaders a couple years ago determined that making the buying and owning experience more pleasant for the consumer was a key factor in driving sales. Improving the boater's experience was one of the key strategies in Grow Boating, the industry initiative to increase participation in boating and boost sales. Another strategy of the initiative is to promote the boating lifestyle with the Discover Boating campaign. The ad campaign is intended to boost awareness. "It's working," says Dammrich. "Even if this doesn't translate into sales."...



Boaters hear spring calling
[Greenwich Time (Online), 03/30/2008]
By Harriet Weinstein

It would be the defining moment of the approaching boating season if it happens: gasoline prices hitting $4 a gallon or more at the pump...Although many boaters don't get their boats into the water until mid-May, some already are alarmed at the price of gas...Recreational boating is a major consumer goods industry generating $39.5 billion in sales and services during 2006, an increase of 6 percent from 2005, said Thom Dammrich, National Marine Manufacturers Association. "Higher fuel prices present a marginal increase in the operating cost of your boat," he said. Dammrich said that for owners of $500,000 boats that use 100 gallons of fuel in a weekend, a 50-cent increase in gasoline would mean a weekend on the water would cost $50 more. Owners of boats that use 20 gallons of gas would end up spending $10 more, he said...



Rising supply prices keep boats docked

[Press of Atlantic City (Online), 03/30/2008]
By Donna Weaver

Faced with a sinking economy and the rising cost of fuel, boats and slips, many boaters are thinking twice about hitting the high seas, even Tom Strickland, who just purchased a boat from Causeway Marine in Stafford Township...Industry-wide, sales of new boats have been slipping virtually every month since mid-2004, when the nation's consumer confidence began to dip...In 2007, traditional powerboat wholesale shipments, including outboard, stern drive and inboard boats, declined 13 percent in terms of unit volume and 8 percent in terms of wholesale dollars, according to the December Monthly Shipment Report released by the NMMA. In a news release from the NMMA, President Thom Dammrich said it is disappointing to see double-digit declines for unit sales in 2007 but that it was not unexpected and is a clear reflection of the current U.S. economy...


Ballast-Water Permits For Joe Boater
[Soundings, 04/01/2008]

The Recreational Boating Act was introduced last year and is designed to protect boaters from new commercial ballast-water regulations..."Without congressional approval of the Recreational Boating Act, the court's existing decision means that everyday boaters will have to apply for the same expensive permits as oceangoing commercial vessels," says Thorn Dammrich, president of the National Marine Manufacturers Association, in a statement. Oceangoing commercial vessels are blamed for some 10,000 invasive species introduced into U.S. waters. The court-mandated deadline is September, requiring the EPA to have the permitting requirements in place. The NMMA, in partnership with Boat US and other outdoor-recreation partners, has created a grassroots Web site at www.boatblue.org to mobilize the boating community on the issue.


Proposed Rule On Boating Goes Overboard, Say Local Boaters
[The Island Packet (Online), 03/31/2008]
By Liz Mitchell

Have the federal courts gone overboard? And will recreational boaters suffer? Boaters have been asking those questions since a U.S. District Court ordered the Environmental Protection Agency in 2005 to create a new permitting system by September 2008. That system would require boaters -- commercial and recreational, anglers and charter boats -- to obtain pollutant discharge permits that are now only required for large commercial or ocean-going ships..."The fear is the permitting system will go into place," said Matthew Dunn, a spokesman for the National Marine Manufacturers Association, which opposes the regulations. "If it does, that means you now have a massive bureaucracy, that individual day boaters have to get a commercial-type permit just to operate their boat for discharges that have never been considered pollutants." ...


Boxer To The Rescue
[San Diego Union Tribune (Online), 03/24/2008]
By Dana Wilkie

With just five months until federal regulators socked it to the owners of small recreational boats, California's junior senator stepped in with a remedy. Barbara Boxer, the Democrat who now heads the Senate Environment and Public Works Committee, introduced a bill this month designed to exempt these boat owners from having to buy potentially costly permits to cover the discharges from their vessels. The National Marine Manufacturers Association - the group that stood to lose considerable business if folks were scared off the waters by new permit fees - couldn't be happier. "This issue has been a cloud hanging over our industry," said Scott Gudes, vice president of government relations for the 1,700-member association, which runs the annual San Diego Boat Show and represents about 30 boating groups...


Candidates Favor Cafe Hikes
[Soundings (Trade Only), 03/01/2008]
By Lois Caliri

...It will take several years before anyone sees the ramifications of the higher Corporate Average Fuel Economy (CAFE) standards on recreational boating, Innis said...Surprisingly, the leading Republican and Democratic candidates agree the standards need to be increased...Now, while the increase in fuel efficiency standards was the focal point in the federal Energy Act signed by President Bush in December, the call for the use of increased biofuel also has some in the marine industry squirming...The Energy Act was a mixed bag for marine manufacturers, and the industry was proud to have had success in adding some important language to protect marine engine makers and consumers, said Matthew Dunn of the National Marine Manufacturers Association. The NMMA-supported provision directs the EPA to conduct a rigorous review of ethanol and other biofuels, and requires a public comment period...


Trailer Regulatory Round-up Set
[Trailer Body Builders (Online), 03/27/2008]

For the second straight year, the Trailer Manufacturers Association (TMA), an affiliate of the National Marine Manufacturers Association, and the National Association of Trailer Manufacturers (NATM) are co-hosting the Trailer Regulatory Round-up during the 2008 American Boating Congress on April 29. Participants will have the chance to represent the industry while learning the latest news from federal regulators and discussing concerns by meeting with members of Congress...



Boat Show Coverage

Big Apple Boat Show Rings In The New Year

[Soundings (Online), 03/29/2008]
By Elizabeth Ellis

As attendance numbers continue to disappoint, the show promoter is lobbying for a change in dates for 2009. Despite promotions, great selection and a huge facility, the 103rd New York National Boat Show's success was still hampered by the holiday season..."The attendance was down from last year, but we got good reports from the floor about sales," says Michael Duffy, show manager. "There were about 61,464, which is about three percent off from last year."...The National Marine Manufacturer's Association (NMMA), which organized the show, recently partnered with Crocs shoes, featuring a booth that allowed attendees to "test drive" their products..."It is a unique promotion and does play off the popularity of the brand right now, and we got a lot of positive feedback about that," says Duffy...


Sellers Tease Buyers With Whopper Of A Deal
[Palm Beach Post (Online), 03/27/2008]
By Lori Becker

...As the Palm Beach Boat Show opens today for its 23rd running, incentives will be plentiful as dealers try to lure jittery consumers with discounted prices, free electronics and extended warranties. "We're all just trying to make it attractive to the buyer," said Julie Lentine, vice president of Lentine Marine in Stuart, whose specials include six months of storage at PGA Marina for boaters who buy vessels at the show...The Palm Beach Boat Show - generally a sales bonanza for local dealers - is Florida's third-largest, behind Fort Lauderdale's and Miami's, with more than 1 million square feet of exhibit space in downtown West Palm Beach...


Events Calendar
[Shakopee Valley News, 03/20/2008]
By Chris Landry

...The Northwest Sportshow is the place to see the largest display of travel booths featuring fishing, hunting, family vacations and adventure travel destinations from across the U.S. and Canada. Marine products featured include new model year power boats, fishing boats, pontoon boats, motors, marine electronics, trailers, lifts, docks and personal watercraft...
 

 

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If you have any questions regarding the Media Tracking Report call or email:
Kelly Kaylor: (312) 946-6262 | kkaylor@nmma.org
Andy Rosenberg: (312) 240-2753| andrew.rosenberg@competitiveinsights.net


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