Media Tracking
Report
05/03/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
Boating Industry: Tomorrow's Leaders Today
[Boating Industry (NY) (Online), 04/01/2007]
By Liz Walz
Boating Industry magazine struggled to fit all the
examples of leadership collected for this story into one issue. The
following individuals - the best of the best under 40 years old - have
proven that leadership is alive and well among our industry's young
executives, developing and maturing all around us....Armida
Markarova: As the National Marine Manufacturers Association's
director of interactive marketing, this 26-year-old has created powerful
results that have greatly benefited her employer and the industry...Cindy
Sanders Thompson:...sits on NMMA's boat show committee,
helping the association better market its shows to consumers...Steve
Tadd:...director of the industry's Grow Boating Initiative, is the
manifestation of that concept. His passion for the industry and for
boating comes through in every conversation he has - whether it's with a
boat show attendee at the Discover Boating booth, a Grow Boating
contributor...Ellen Hopkins:...That experience has helped
Hopkins...deliver major exposure for every program she's touched in the
past three years, from the Chicago Boat Show to the Grow
Boating Initiative's Discover Boating Campaign...
EPA Signs Landmark
Marine Engine Emission Rule
[Sport Fishing (Online), 04/18/2007]
By The NMMA
The Environmental Protection Agency signed a
proposed rule on April 17 that, once finalized, will result in the
largest regulatory action in the history of the recreational marine
industry...The National Marine Manufacturers Association is
encouraging its members to submit comments to EPA on its proposal by the
August 3 deadline..."This is by far the most comprehensive rulemaking
ever imposed on the recreational marine industry," says Thom Dammrich,
NMMA president. "It's not just an engine rule; this proposal
directly affects boatbuilders as well as engine manufacturers and will
change the way builders design a boat's fuel system. The entire industry
needs to be aware of this ruling and prepare to meet all necessary
requirements..." This rulemaking culminates nearly a decade of NMMA
and industry-wide efforts to work with EPA..."It is very rewarding to be
part of an industry that works so closely with government
agencies...which provide cleaner air, improved fuel economy and allow
for the creation and development of new products for our customers" says
Chuck Rowe, NMMA Chairman...
Please see the
Article Index for
additional coverage.
"Fishing"
Versus "Boating"
[Chattanoogan.com (TN) (Online), 04/20/2007]
A new study being released by the Recreational Boating and Fishing Foundation (RBFF) provides a glimpse into the relationship between boating and fishing..."We know that fishing motivates many people to get out on the water in a boat. We also know that half of all boats sold are used primarily for fishing, with another quarter for occasional fishing," said NMMA President and RBFF Board Chairman Thom Dammrich. "These two activities and their futures are strongly linked and RBFF has done a terrific job in getting its boating and fishing stakeholders to work together to create a brighter future for both."...
Also covered by:
Boating Industry Online
Certifiably
Better
[Boating Industry (NY), 04/01/2007]
By Matt Bolch
Dealers certified through Grow Boating have
significantly higher customer service index scores than non-certified
retailers, providing the first concrete evidence - and perhaps the best
reason to get certified yet - that the system is working. Data from Grow
Boating for the third quarter 2006, when compared to the same quarter of
the previous year, show an 8.2 percent advantage for certified dealers
on an initial survey of customer's overall satisfaction with dealer,
93.7 versus 86.6 for non-certified dealers..."We've always suspected a
link between certification and higher CSI scores, and this confirms it,"
says Terry Leitz, director of CSI programs for the National Marine
Manufacturers Association...
Discover Boating Coverage
Discover Boating Spreads
Viral Marketing In 2007
[Boating Industry (NY), 04/01/2007]
By Carl Blackwell
...But no matter how much we love the ads,
it's critical to remember the campaign extends far beyond those
television, print and online executions; Discover Boating employs
a fully integrated marketing approach...One of the significant changes
we've made to beef up our integration strategy in 2007 is the
incorporation of viral marketing into the Discover Boating mix.
Our first attempt features a short film entitled "Good Run," which
highlights the life of a boater as he reflects on his many fond memories
aboard a boat...
Getting Handle On
Discover Boating
[Boating Industry (NY), 04/01/2007]
...Discover Boating Director Steve
Tadd says tracking metrics show that more than half the customers who've
so far purchased boats as a result of Discover Boating's efforts,
are first-time buyers, and trying to sell to these people the same way
as more seasoned boaters is not the most effective approach. "We're
hesitant to even call them leads since they are very different from what
dealers might receive from a retail promotion or from a boat brand's Web
site or a boat show," Tadd says. "We should probably call them
prospects. Advertising and PR can peak the interest of otherwise
uninterested consumes, but the dealer must hold their hand and help them
to connect with the lifestyle." ..."It is clear to me that we must help
dealers understand that they are an important part of the Discover
Boating program..." Tadd says...
Discover Boating
To Recognize Best Boat Names
[Sport Fishing (Online), 04/25/2007]
By DiscoverBoating.com
Discover Boating has launched its first ever Best Boat Names Contest online, which runs until June 15 on www.DiscoverBoating.com . The contest, presented by Discover Boating...will award the individual with the most unique boat name a houseboat vacation package at a destination of his or her choosing. "DiscoverBoating.com is becoming more and more of an interactive space, not only for the potential boat buyer, but for the boater looking to learn more about what he or she can experience on the water," says Carl Blackwell, vice president of Marketing & Communications for Grow Boating Inc. and the National Marine Manufacturers Association. "We're excited to launch the boat name contest because it's a way we can engage visitors to DiscoverBoating.com and provide a forum for them to share their personal passions for one of boating's great pastimes--a boat's name."...
Please see the
Article Index for
additional
coverage.
Weather
Stations Vital On The Waves
[Newark Star Ledger (NJ) (Online), 04/26/2007]
By Charles Zusman
Boating season is here...Boating is truly a
family affair, often involving grandmas and granddads, moms and dads,
daughters and sons. That fact is warmly celebrated in a short video on
the Web site of the National Marine Manufacturers Association,
www.discoverboating.com. Click on "Good Run," and you are bound to
come away with a smile. The NMMA is a trade group representing
boat makers and they, of course, want you and me to buy boats. To that
end their Web site has much information on boat buying and ownership...
Boat Show Coverage
Miami Boat Show 2007: NMMA Innovation Awards
[Classic Yacht, 05/01/2007]
The National Marine Manufacturers Association announces its annual awards for innovative achievement each year at the Miami International Boat Show...Consumer Electronics & Software: CannonLink by Johnson Outdoors...Consumer Installed Non-Electronic Hardware: Lewmar One-Touch Winch Handle...Consumer Personal Gear: Speedtech Windmate 350...Daysailing Equipment: Way Marine No Profile Boat Lift...Inboard & Outboard Cruisers: Glacier bay 30' Isle Runner...Runabouts & Fishing Craft: Chris Craft Catalina 23...Sailboats: Island Packet SP Cruiser...
Strictly Sail Pacific Reports A 15-Percent Jump In Attendance
[Soundings (Trade Only) (Online), 04/30/2007]
Strictly Sail Pacific, a large
sailboat show on the West Coast, drew more than 15,500 people through
its show gates -- a 15-percent jump in attendance compared to last year,
organizers say. The show closed on Sunday...At Strictly Sail Pacific,
Discover Sailing's participation was tripled this year, compared to the
number of individuals introduced to sailing at the 2006 show, organizers
said...