Media Tracking
Report
05/31/2007
Article Index
Archive
National Marine
Manufacturers Association Coverage
Safe Boating
Is No Accident
[CBS News (Online), 05/22/2007]
The first big summer holiday weekend is at
hand, and this is National Safe Boating Week — perfect timing for Early
Show consumer correspondent Susan Koeppen to dive in with pointers to
help you avoid accidents...Koeppen ventured to Chelsea Piers in
Manhattan, where she boating safety expert Keith Ammons -- what else?!
-- hopped on a boat! Ammons, who's with the National Marine
Manufacturers Association (http://www.nmma.org/),
demonstrated new safety products for boating: an auto-inflatable life
jacket, a child life jacket, a canine life jacket, an emergency position
locator, and a carbon monoxide detector...Ammons says the most dangerous
mistake people can make when on a boat is not wearing a life jacket...
Boating
Participation Increases To 73 Million Americans In 2006
[Fishing World (Online), 05/22/2007]
By Lindsey Savin Johnson
One-third (73 million) of U.S. adults went boating in 2006, a
participation increase of approximately 1.3 million Americans from the
2005 total (71.3 million), according to findings from the National
Marine Manufacturers Association's (NMMA) 2006 Recreational
Boating Statistical Abstract, released today by the association. The
Abstract highlights boating sales and participation numbers complied on
behalf of the recreational boating industry throughout calendar year
2006..."We are excited to see boater participation increase to 73
million because it reinforces our belief that more and more people are
finding out that getting out on the water is one of the best ways to
relax, have fun and enjoy time with friends and family," says Thom
Dammrich, NMMA president. "We are proud of the contribution the
boating industry and boat owners make to the U.S. economy and the marine
industry is dedicated to sharing the fun and relaxation of being on the
water with as many people as possible."...NMMA attributes these
increases to a rise in production costs for manufacturers, including the
escalating price of petroleum-based inputs and efforts to develop
cleaner, more fuel-efficient engine technology...
Please see the
Article Index for
additional coverage.
Twelve Additional Boat
Manufacturers Become NMMA Certified
[Sport Fishing (Online), 05/23/2007]
By NMMA
Twelve additional boat manufacturers are now officially certified under the National Marine Manufacturers Association's Boat/Yacht Certification program...To date, 214 NMMA member manufacturers have become NMMA Certified...The industry support for NMMA Certification has been overwhelming thus far," says Robert Newsome, NMMA manager, Engineering Standards...The NMMA Certification program covers more than 30 categories of standards, which vary by boat type and size...
Please see the Article Index for additional coverage.
Discover Boating Coverage
Madison Avenue
Says Hello To 'Hello,' Again
[New York Times (Online), 05/24/2007]
By Stuart Elliott
...At least half a dozen advertising
campaigns are using the greeting "Hello" as a way to attract consumer
attention...Among other "Hello" ads are...a campaign for the National
Marine Manufacturers Association that urges consumers to "Discover
Boating" with a song featuring lyrics like "Hello, hello, how are
you?"...
Nautical Family Values
[Tampa Tribune, 05/18/2007]
By Frank Sargeant
More than one in four Americans went boating
last year, but the National Marine Manufacturers Association, not
surprisingly, would like to see even more of us afloat. "The amount of
sales in dollars are up, but we've actually seen a slight down trend in
the number of new boat sales, as well as the number of people who go
boating," said Thom Dammrich, president of the 1,600-member association
of boat and marine gear builders. Dammrich said boating is not only good
for members of his association, however...The NMMA maintains a
Web site for beginning boaters, offering tips on boat buying, boater
education classes, launch ramps, maintenance and more. It's at
www.discoverboating.com...
Houseboat Industry
Association elects board officers
[Boating Industry (Online), 05/25/2007]
The Houseboat Industry Association (HIA) has elected officers and welcomed new members to its Board of Directors, it reported in a recent statement...Matt Harvey was elected HIA Chairman of the Board..."As the new HIA Chairman, I intend to further incorporate houseboating into Grow Boating Initiative (GBI) efforts," said Harvey. "We're looking forward to being partners with GBI and plan to be fully integrated into the Grow Boating and Discover Boating programs. Keeping houseboating in the forefront of people's recreational boating options is a major goal of HIA moving forward."...HIA is an official affiliate of the National Marine Manufacturers Association (NMMA).
This story was also covered by
BYM News.
Keeping Your
Family Afloat This Summer
[CBS News (Online), 05/22/2007]
May 19-25 is National Safe Boating Week. Below are some of the products mentioned during the boating safety segment on The Early Show:... For more information on owning a boat, visit www.discoverboating.com.
Discover Boating also generated coverage in the following broadcast outlets: Eyewitness News at 6:00AM (Los Angeles), Eyewitness News at 5:00AM (Los Angeles), WISN12 News This Weekend at 7:00AM (Milwaukee), WISN12 News This Weekend at 8:00AM (Milwaukee), ABC World News Tonight, CBS The Early Show (National), and WLS ABC7 News This Morning (Chicago).
Boat Show Coverage
103rd Annual New York
National Boat Show
[Boating Life (Online), 05/28/2007]
The National Marine Manufacturers
is pleased to welcome you back to the New York National Boat Show,
Dec. 29, 2007 - Jan. 6, 2008 at the Jacob Javits Convention Center. Mark
your calendar and we look forward to seeing at the 103rd New York
National Boat Show!