Media Tracking
Report
05/29/2008
Article Index
Archive
National Marine
Manufacturers Association Coverage
House Committee Passes Clean
Boating Act Of 2008
[Boating Industry (Online), 05/16/2008]
The National Marine Manufacturers Association says it applauds
the House Transportation & Infrastructure Committee for approving
approved H.R. 5949, the Clean Boating Act of 2008, that will ensure
recreational boaters and anglers - including un-inspected charter
fishing boats - will not need federal permits to operate their boats..."The
Clean Boating Act is a bipartisan, good government solution to a looming
administrative and legal crisis for boaters across America," Scott
Gudes, NMMA vice president of Government Relations, said in a
press release..."The Committee has done good work in passing this
legislation," said Thom Dammrich, NMMA president. "Now it is time
for Congress to swiftly pass the Clean Boating Act of 2008 to not only
preserve one of America's favorite ways to enjoy the great outdoors, but
also the American marine manufacturing industry that provides hundreds
of thousands jobs in this country. America's boaters want to protect our
natural resources and deserve to enjoy the outdoors without federal red
tape and excessive legal jeopardy."
Rand McNally: Some Road Travel Affected By High Gas
Prices
[MediaPost (Online), 05/27/2008]
By Aaron Baar
As gas prices increased into Memorial Day weekend--the traditional start
of the summer travel season--consumers admit those rising prices are
having an effect on their summer travel plans, although perhaps not as
much as one might expect...Meanwhile, at those water destinations,
boaters are expected to remain on the water. According to the
National Marine Manufacturers Association, only 1% of 2,400 boaters
surveyed said they did not plan to take their boats on the water due to
the rising cost of gasoline. The survey also showed that only 3% of
boaters last year opted not to take their boats out because of fuel
costs. "Rising fuel costs have certainly shifted boater habits, causing
them to take shorter trips and reduce cruising speeds, but we expect
boaters' passion for the lifestyle to continue to lead them to the water
this summer," said NMMA president Thom Dammrich, in a statement.
Changing Places
[Soundings (Trade Only) (Online),
05/20/2008]
...Steve Tadd was named director of marketing and will lead the
marketing teams for Rinker Boats and Godfrey Marine. Prior to joining
Nautic, Tadd worked for the National Marine Manufacturers Association
where he served the industry for eight years, first as director of
Discover Boating and most recently as the director of Grow
Boating. "Steve has been involved in NMMA's efforts to grow
boating since they began in the late 1990's," said NMMA president
Thom Dammrich in a statement. "He has been a key player who has been
very effective in building and maintaining industry support for the
Grow Boating Initiative. Given his passion for and understanding of
boating, I know Steve will be a strong contributor to the boating
industry throughout his career."...
Sea Ray Tellico Receives Perfect Score From National
Marine Manufacturing Association Inspection
[Brunswick (Online), 05/28/2008]
Sea Ray Boats' Tellico Lake facility hit a high mark recently when it
achieved a perfect score from the National Marine Manufacturers
Association (NMMA) during a comprehensive inspection. The
routine audit was conducted as part of the NMMA Certification
program, which covers more than 30 categories of standards set by the
American Boat & Yacht Council (ABYC)...“Product quality has always played a major role in our plants. We at Sea
Ray consider it a way of life,” says Rick Stone, president of Sea Ray.
“Our employees are always striving to achieve record-setting milestones,
but to be the first in the marine industry to get a perfect score from
an NMMA inspection is a truly noteworthy accomplishment. We're
very proud of our Tellico workers.”...
Boaters, Like Motorists, Recoil At High Fuel Costs
[Boston Herald (Online), 05/26/2008]
By Associated Press
...Rising fuel prices are extending the pain to the boating, recreation
and tourism industries. Nationally, the slow economy and rising fuel
costs have cut into the margins of the boat industry. Powerboat sales
dropped about 10 percent last year, the National Marine
Manufacturers' Association said...The boat industry has adopted a
marketing strategy highlighting "lifestyles choice" that can be enjoyed
whether or not the motors are running...Don MacKenzie, general manager
at Boats Inc. and president of the Connecticut Marine Trades
Association, promotes marinas as a destination..."Of course gas prices
are a factor for boaters in a year like this, and they'll have to budget
for that," he said. "But a boater doesn't have to go anywhere or use gas
if he chooses not to. Spending time by the pool, visiting a local
restaurant or just falling asleep on your own boat is a big part of the
lifestyle."...
Anglers Not Happy With ASA's Lack Of Support
[Asbury Park Sunday Press, 05/18/2008]
By John Geiser
More and more fishermen are annoyed with the American Sportfishing
Association for its failure to support flexibility in fisheries
management.
The ASA recently came out with a six-point program that it feels is a
better answer to the problems in fisheries management than H.R. 5425 or
the Flexibility in Rebuilding American Fisheries Act of 2008, sponsored
by Rep. Frank Pallone Jr., D-N.J...Numerous organizations, including the
National Marine Manufacturers Association and the Marine
Retailers Association of America, have come out in support of Pallone's
bill, but the ASA has refused to add its clout...
Discover Boating Coverage
Contests Emphasize Boating Safety
[Boating Industry (Online), 05/16/2008]
Boating enthusiasts in the United States and Canada are invited to take
part in a Safe Boating Photo Contest to show how they stay safe on the
water, contest organizers reported in a release yesterday. Presented by
Mustang Survival with the support of Discover Boating, amateur
photographers have the opportunity to win a Mustang Survival Personal
Flotation Device prize pack and have their picture featured within the
Discover Boating program...According to Cindy Pechous, director
of Advertising for the National Marine Manufacturers Association,
"The photo contest being launched during North American Safe Boating
week lets boaters show the world not only what kind of boating they love
to do, but also how wearing your lifejacket fits into the boating
lifestyle."...
Discover Boating Transforms Good Run Into Father's Day
E-Card
[Cruising the ICW (Online), 05/22/2008 ]
GM Powertrain has agreed to sponsor the Discover Boating short
film entitled Good Run as a Father's Day e-card on
AmericanGreetings.com, further spreading the campaign's message that
boating is an ideal way to spend time with loved ones, reconnect with
friends and family, and create memories that will last a lifetime..."Adding
Good Run to AmericanGreetings.com as a Father's Day e-card magnifies the
impact boating has on peoples lives," says Al Alvarez, marketing manager
for GM Powertrain. "We're pleased to continue supporting the
recreational marine industry's Grow Boating Initiative by
extending the reach of Discover Boating's viral marketing
campaign and this particularly powerful and touching video."
Findings
[Marine Fabricator, 06/01/2008]
...The "Discover Boating" advertising campaign, sponsored by the
National Marine Manufacturers Association (NMMA), now
includes cell phone advertising and TiVo advertising messages. The
NMMA designed the new campaign to simplify the ordering process for
the Discover Boating DVD, which encourages people to visit
manufacturers and dealers. The 15-week campaign started in February and
ends in June. The "Discover Boating" Campaign also includes print
ads in 14 national magazines, ads on more than 700 web sites, keyword
advertising on search engines, and 8,000 commercials on several major
cable networks...
Eastern Shore's St. Michaels Ranked A Hot Spot For
Sailing
[Baltimore Business Journal (Online), 05/28/2008]
By Ryan Sharrow
As fuel prices continue to rise, boaters around Baltimore won't have to
travel far this summer to enjoy one of the best spots in the U.S. for
activities on the water. That's according to a report released Wednesday
by DiscoverBoating.com ranking St. Michaels among the nation's
top 10 spots for cruising and sailing...St. Michaels was joined by
Charleston, S.C., Chicago, San Francisco and San Diego for the top
cruising and sailing spots. DiscoverBoating.com is managed by the
National Marine Manufacturers Association.
Boat Show Coverage
NMMA
Purchases Liberty Boat Show In New Jersey
[FishingWorld.com (Online), 05/27/2008]
The National Marine Manufacturers Association (NMMA) today
announced its acquisition of the Liberty Boat Show from Liberty
Event Management LLC. Terms of the show's sale are undisclosed, however
NMMA will retain the event's original location and dates and
manage show operations out of its New York office. "The Liberty Boat
Show is located on a great site in the heart of the New York City
market," says Ben Wold, executive vice president of the National
Marine Manufacturers Association (NMMA)...The 2008 event will
proceed as scheduled under NMMA's direction. Exhibit sales and
operations for the show will be conducted out of NMMA's New York
office and managed by Jonathan Pritko, who is also responsible for the
Norwalk International In-Water Boat Show and the Atlantic City
International Power Boat Show...
N.Y. Show Opts Out Of Holidays
[Soundings (Trade Only), 05/01/2008]
By JoAnn Goddard
Ringing in the New Year with sparse crowds at the New York National
Boat Show does not pay off for area dealers, so organizers this year
are moving to earlier dates in December. The National Marine
Manufacturers Association in April announced the show will he held
at the Jacob K. Javits Center in Manhattan Dec. 13-21, rather than the
week of post-Christmas/New Year's holidays, when it was scheduled to
run. The NMMA and exhibitors hope the earlier dates will begin to
reverse a slide in attendance that has hurt the show since it was moved
onto the Javits Center calendar in 2003... Attendance has fallen off
precipitously since 2003 - from around 100,000 to 60,000, according to
David Dickerson, the NMMA's manager of state government
relations. The NMMA and exhibitors say the date change is
directly to blame for the 40 percent falloff. "We've had quite the time
to survive," says Dickerson. "We're very concerned that the show is
teetering because the economics don't balance out."...