Media Tracking
Report
06/28/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
NMMA Responds To EPA
Notice
[Boating Industry (Online), 06/22/2007]
Following an announcement by the U.S.
Environmental Protection Agency (EPA) two days ago regarding the
development of a water permit program for boat pollutant discharges, the
National Marine Manufacturers Association is emphasizing the
importance of the passage of H.R. 2550, otherwise known as the
Recreational Boating Act of 2007. That bill, introduced by
Representatives Gene Taylor (D-Miss.) and Candice Miller (R-Mich.), if
enacted, "will enshrine into law the permitting exemption for
recreational vessels' engine cooling water, gray water, bilge water, and
deck runoff," according to NMMA. "H.R. 2550 is straight forward,
specific, responsible legislation designed to protect recreational boats
from being caught up in an onerous and unnecessary permitting scheme
which the original court case intended as a way to address ballast water
discharges from large ocean-going ships which introduce damaging aquatic
invasive species into U.S. waters," said NMMA President Thom
Dammrich in a statement today. He added that the bill is gaining support
in Congress...
NMMA Supports Bill
That Addresses Hull Splashing
[Soundings (Trade Only) (Online), 06/22/2007]
Legislation introduced in the Senate this
week will give lawmakers another chance to address hull splashing, a
process used to copy a competitor's hull designs, by closing a loophole
in current law...If enacted into law, the measure would stop companies
that "splash" a competitor's protected hull, only make changes to the
deck, and then escape violating copyright laws, according to the
National Marine Manufacturers Association, which supports the bill.
"Protecting the time and resources invested in technology and research
to improve our products is an important component for our manufacturers
to remain competitive in the global marketplace," NMMA president
Thom Dammrich said in a statement. The legislation is similar to
companion bills in the previous Congress that passed both the House and
Senate, but failed to become law because of minor differences in the
wording that was not reconciled in the final hours before Congress
adjourned last December, according to the NMMA...
Supreme Court
Denies Nexus Review
[Soundings (Trade Only) (Online), 06/20/2007]
The U.S. Supreme Court declined to review
two cases challenging the constitutionality of states taxing
out-of-state companies that lack a physical presence in those states --
better known as state tax nexus...The NMMA has joined other
groups to lobby Congress to enact a uniform and reasonable definition of
nexus that businesses can rely upon. The association supported
legislation in the previous Congress, the Business Activity Tax
Simplification Act, which would have provided a "bricks and mortar"
definition of presence. The Congress did not pass the legislation into
law, and NMMA will urge that similar legislation be introduced
and enacted to clearly define tax nexus. The NMMA says without a
clear standard for states to follow that businesses can anticipate and
plan by, it is impossible to predict who is or is not liable to pay
income taxes.
Grow Boating:
Revving The Industry's Engine
[Marine Fabricator, 06/01/2007]
By Kelly Frush
Every boat owner knows that Saturday and
Sunday are the best days for getting out on the water. But these days,
many consumers contemplate mowing the lawn or shopping on the weekend
rather than going for a cruise along the shoreline... "With
participation trending down and new boat sales flat or declining for the
past 10 years, the industry felt we needed to grow participation in
boating if we were going to grow..." says Thomas Dammrich, president of
the National Marine Manufacturers Association (NMMA). To
open boat-owners' and potential boat-owners' eyes to the joys of
boating, the NMMA has officially launched the Grow Boating
initiative. This consumer campaign aims to make every Saturday and
Sunday the two best days in a boater's life by launching certification
programs, water access development, a consumer marketing campaign and
advertisements...More consumers are being encouraged to enjoy boating,
and people from all walks of life will be exposed to the Grow Boating
message...
Discover Boating Coverage
Discover Boating Campaign
Is Making Headway
[The Log (CA) (Online), 06/27/2007]
The National Marine Manufacturers
Association's "Discover Boating" campaign has been successful
at increasing awareness of boating's recreational benefits nationwide -
and supporters of the effort have confidence that the program is
"beginning to deliver," despite a slight decline in boat sales
attributed to current economic conditions..."We expect that, as we get
into the third year (of the Discover Boating campaign), we're
really going to start to see some momentum: 2008, 2009 and 2010 should
be pretty strong years for the boat industry," said Thom Dammrich,
president of the National Marine Manufacturers Association, in a
Reuters interview...
Frequent Fliers Can Sleep
On It
[Boston Globe (Online), 06/17/2007]
...Best fireworks sites for travelers on the Fourth Traveling on Independence Day? The National Marine Manufacturers Association's Discover Boating campaign rates these the top US city locations to watch Fourth of July fireworks from a boat. They include Town Lake in Austin, Texas.; Lake Michigan off Chicago's Grant Park and Milwaukee's Veterans Park; Marina Del Rey in Los Angeles; the Mississippi River off Memphis's Tom Lee Park or Harriet Island in St. Paul; and New York's East River between 23d and 42d Streets...
Please see the
Article Index for more
coverage on Discover Boating's top destinations to view firework
displays.
Discover Boating
Ramps Up National PR Efforts
[Boating Industry, 06/01/2007]
By Carl Blackwell
Since its official debut just one year ago,
the most visible element of Discover Boating has been the
national advertising campaign. The 30-second cable television
commercials, full-page magazine advertisements and online banner ads are
the first images many industry professionals conjure when someone
mentions Discover Boating. But it's important to remember the
integration of ALL our marketing programs- including advertising, public
relations, promotions and event marketing-is critical to the success of
Discover Boating. Beyond the Discover Boating advertising
campaign lies an equally important part of our consumer outreach
efforts: Public relations...Summer is the time of year when news and
entertainment outlets across the country tune into the world of boating.
As a result, Discover Boating's 2007 spring and summer public
relations campaign is already in full swing. Highlights of this year's
efforts range from developing a strong word-of- mouth buzz in specific
target markets, to securing major national news placements...
Discover's Voyage
Of A Lifetime
[AdWeek (Online), 06/15/2007]
By Eleftheria Parpis
Father's Day is Sunday. And if your dad
likes boats, he might appreciate this free video e-card created by
Carmichael Lynch for the Discover Boating campaign for the
National Marine Manufacturers Association. The card, available at
AmericanGreetings.com, features a short film that chronicles the life of
a seasoned boater...
Diligence Can Help
Ease Pain At Pump
[Newark Start Ledger (NJ), 06/14/2007]
By Charles Zusman
I just filled up my tank for the beginning
of the season. It took three gallons of gas, and the tab, which should
have come to little more than pocket change, was 9 bucks. Ouch!..."If
you are conscientious and pay attention to what you are doing, you can
save a lot," said Keith Ammons, the "answer man" at the Discover
Boating department of the National Marine Manufacturers
Association in Chicago. Just like in your car, keeping your boat
engine in tune is an obvious requirement for good fuel economy, but
there are other factors unique to boating. Consider that unseen
workhorse, the propeller "The slightest ding in a prop, even one barely
perceptible to the eye, can reduce economy up to 10 percent," Ammons
said...
Boat Show Coverage
NMMA Appoints New Manager
For Two Toronto Boat Shows
[Boating Industry (Online), 06/19/2007]
The National Marine Manufacturers
Association recently promoted Cynthia Hare to show manager for the
Toronto International Boat Show and the Toronto In-Water Boat
Show, the organization said in a statement yesterday. Throughout the
2006/2007 boat show season, Hare and Linda Waddell worked side by side
to transition the day-to-day Toronto show management responsibilities
over to Hare, who will take over the position beginning with the
Toronto In-Water Boat Show in September. "Cynthia has done an
excellent job as our assistant show manager and has demonstrated the
leadership skills required to head up these two events," Waddell said.
"She is an experienced professional and over the past year has proven an
ideal fit for both our Toronto show teams and our industry."...