Media Tracking
Report
07/26/2007
Article Index
Archive
National Marine Manufacturers Association Coverage
NMMA Certification: Benefit or Boondoggle
[Sport Fishing, 08/01/2007]
By Dean Travis Clarke
The National Marine Manufacturers
Association wants all its boatbuilding members to accept and use its
rigorous, official certification standards to ensure safety, meet
optimum construction standards and adhere to federal regulations. Not
long ago, the NMMA adopted those standards from the American Boat
and Yacht Council...NMMA certification demands much more than
filling out some paperwork and sending in a check...Says Robert Newsome,
NMMA manager of engineering standards, "Depending on the boat
type(s), an NMMA certification inspector could spend anywhere
from minimum of four hours to a maximum of 15 hours, inspecting every
model a manufacturer builds. The average annual cost of $1,500 to 52,000
covers fees associated with the entire NMMA certification
program."...
EPA to Adopt
New Standards: NMMA Urges
Boating Industry To Comment
[Yachts International, 07/01/2007]
The National Marine Manufacturers Association (NMMA) is encouraging the boating industry to learn more about the Environmental Protection Agency (EPA)'s new proposal regarding emission standards, which is open for public comments until August 3, 2007. According to the NMMA the new rules will have a major impact on the boating industry, and particularly boat builders, gasoline engine manufacturers and manufacturers of marine generators..."This is by far the most comprehensive rulemaking ever imposed on the recreational marine industry," says Thom Dammrich, NMMA president...
This story was also covered by
Soundings
(Trade Only) (Online) and
Personal Watercraft
Illustrated.
National
Permitting For Boats 'Would Be A Nightmare' Dammrich Says
[Soundings (Trade Only) (Online), 07/20/2007]
By JoAnn W. Goddard
Recent federal efforts to thwart aquatic invasive species and curtail the nation's dependency on foreign oil could be major stumbling blocks to boating, according to Thom Dammrich, president of the National Marine Manufacturers Association. The NMMA is striving to educate legislators that the rush to incorporate more ethanol in gasoline will have a "catastrophic effect" on boating, according to Dammrich...
This story was also covered by The Detroit News (Online).
Discover Boating Coverage
Discover Boating Campaign
Is Making Headway
[The Log (San Diego Edition), 07/12/2007]
The National Marine Manufacturers
Association's "Discover Boating" campaign has been successful
at increasing awareness of boating's recreational benefits nationwide
and supporters of the effort have confidence that the program is
"beginning to deliver," despite a slight decline in boat sales
attributed to current economic conditions..."We expect that, as we get
into the third year (of the Discover Boating campaign), we're
really going to start to see some momentum: 2008, 2009 and 2010 should
be pretty strong years for the boat industry," said Thorn Dammrich,
president of the National Marine Manufacturers Association, in a
Reuters interview...
Making Sense of
Boating
[Boating Industry, 07/01/2007]
...The Discover Boating marketing
campaign already includes print ads that state: "The fun of boating
starts at less than $10,000, and boats bought from dealerships can be
easily financed," for example. And its e-mail newsletter goes even
further, touting that an entry-level boat can be financed for less than
$200 a month. In addition, the National Marine Manufacturers
Association says it always makes a point to include entry-level
boats in its PR efforts, such as the Mobile Marketing Tour...
Be the source
[Boating Industry, 07/01/2007]
By Joe Lewis
...Finally, things are changing. For the
first time in the history of our industry, we have mounted an impressive
media campaign, inviting people to "Discover Boating." Last year,
the multi-media effort was launched with a single purpose: to "get
boating in the minds of 14.5 million prospective new boaters." All the
ads lead consumers to visit the Discover Boating Web site. This
extremely easy to navigate site can help with boating activities, where
to use a boat, how to pick the right boat, and finding a certified
dealer in your area to learn more about boating. They can even order a
free DVD. If you haven't visited this site, put it on your to-do list.
It's a tremendous resource...
On Plane: Help
Your Friends Catch the Boating Bug
[Trailer Boats (Online), 07/18/2007]
By Ron Eldridge
...I applaud this summer's expansion of the
National Marine Manufacturers Association's (NMMA)
Discover Boating (discoverboating.com) program to include
test drives designed to introduce people to the joys of being on the
water...At presstime, the Discover Boating test drive pilot
program was just building momentum, with events slated in Maryland,
Missouri, Minnesota and Ontario, Canada. Additional test drive
opportunities are anticipated, however, so if you're interested in
trying out different kinds of boats to see which may be right for you,
log onto DiscoverBoating.com; on the home page, you'll find a
link to the latest schedule. The National Marine Manufacturers
Association, the force behind the Discover Boating outreach
effort, is also working with the Association of Marina Industries to
dovetail test drives at marinas that are celebrating National Marina Day
(marinaassociation.org/nmd) on August 11...
National
Marine Manufacturers Association
[US Industry Today (Online), 07/15/2007]
The National Marine Manufacturers
Association's Discover Boating initiative wants to help us
all grow our sea legs and relish the boating experience...The
National Marine Manufacturers Association (NMMA) is leading
the charge to help increase participation in recreational boating and
boat sales on behalf of the entire marine industry via an effort known
as the Grow Boating Initiative (GBI). NMMA is the nation's
largest recreational marine trade association, and as such has taken the
reigns to rally all segments of our industry together...
Industry Web Site
Wins Award
[Marine Business Journal, 06/01/2007]
DiscoverBoating.com, an integral part of the NMMA's Grow Boating campaign, was recently named as an Official Honoree in the Lifestyle Category of the 11th Annual Webby Awards...
Discover Boating also generated broadcast coverage on Canadian stations. Please see Article Index to view excerpts of these segments.
Boat Show Coverage
NMMA Wins
Silver Trumpet For Chicago Show PR Effort
[Soundings (Trade Only), 07/01/2007]
The Publicity Club of Chicago has awarded the prestigious Silver Trumpet Award for distinguished achievement in public relations to the National Marine Manufacturers Association and Born Public Relations..."This is terrific recognition of the great work being done to promote and produce our boat shows," Thom Dammrich, NMMA president, said in a statement...
This story was also covered by
San Diego Metropolitan.
New Survey Reveals Boat
Shows Provide Great Untapped Opportunity
[Fisherman (New England Edition), 06/28/2007]
..."These data help tell the story we've always
known to be boat shows play a significant role in the sale of new boats
and accessories, but it also indicates there are significant
opportunities to increase sales at shows and to influence potential
buyers toward purchasing boats following shows," said Thom Dammrich,
president of the National Marine Manufacturers Association (NMMA).
"This is a wake up call for our industry to improve our marketing and
sales efforts with potential buyers during and immediately following
boat shows."...
Baltimore Boat Show To Include Sailfest
[Soundings (Trade Only) (Online), 07/16/2007]
The 2008 Baltimore Boat Show will add 85,000
square feet of exhibits, including the 50,000-square-foot SailFest, when
it docks at the Baltimore Convention Center Jan. 23-27...The Baltimore Boat Show is produced by the
National Marine Manufacturers Association. The SailFest component
is the result of a partnership with Sail America.