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07/10/2008

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National Marine Manufacturers Association Coverage

Boating Industry Taking On Water As Housing Stagnates
[Mediapost (Online), 07/01/2008]
By Karl Greenberg

...Across the board, from kayaks to cabin cruisers, the industry is seeing sharp declines in sales this year. "I don't think there's any segment that won't be affected," says Thom Dammrich, president of the Chicago-based industry trade group, the National Marine Manufacturers Association (NMMA). "Basically, new boat registrations were down about 20% for the quarter; 9% for a rolling 12-month basis, in basically every category," he says. Dammrich says that the largest segment of the market -- outboard-motor boats -- are suffering less than other segments, but are still down by around 17% in the first quarter versus the quarter last year. He says the second and third quarters are the two biggest sales periods for boats...


EPA Publishes New Pleasurecraft Permit Proposal
[The Log, 07/10/2008]

The Environmental Protection Agency published its brand new Clean Water Act regulatory proposal in the June 17 Federal Register, detailing extensive permit requirements for the nation's 18 million-plus recreational boaters...The National Marine Manufacturers Association answered the announcement with a statement of its own, saying the EPA's Clean Water Act proposal unnecessarily creates a cumbersome, complex and confusing permitting scheme for recreational boaters..."Now more man ever, it is critical that we unite -- as an industry and as boating enthusiasts -- and compel Congress to pass the Clean Boating Act of 2008," said Thom Dammrich, president of the NMMA. "Boaters everywhere must reach out to their state and local representatives and ask that they support this key piece of legislation."...



A New Security Measure Takes Aim At Recreational Boaters.
[Lakeland Boating, 07/01/2008]
By Kathryn Swartz

Fearing the use of a small vessel to launch a terrorist attack, the U.S. Department of Homeland Security has targeted the 80 million recreational boaters who ply the nation's waterways. plan called the Small Vessel Security Strategy (SVSS) is designed to increase awareness of potential terrorists on board any boat weighing less than 300 tons...The SVSS, unveiled at the American Boating Congress, has received support from the National Marine Manufacturers Association. "The recreational boating industry commends the Department of Homeland Security for recognizing that small-vessel security strategy must strike the proper balance between fundamental freedoms, adequate security and continued economic stability," said NMMA president Thom Dammrich. "We know that security will not be found in extreme measures that limit boaters' rights, but working hand in hand with the Department of Homeland Security will be an effective way of ensuring balance of national security with the rights of recreational boaters to unobstructed access to Americas."...


Taking Wind Out Of Sales
[Portland Press Herald (Online), 07/01/2008]
By Tom Bell

High fuel prices and worries about the economy are dragging down boat sales in Maine, particularly mid-priced powerboats. The luxury market, though, appears to be holding its own, and there is strong demand for sailboats...But for the wealthy, fuel use is not a big concern. "The high-end, more expensive boats are still continuing to sell," DiMillo said. "The less expensive boats are struggling a little." The trends in Maine mirror what's going on nationally. The number of powerboats sold wholesale in 2007 declined 13 percent from 2006, and the dollar value declined 8 percent, according to the National Marine Manufacturers Association. The declines were not a surprise because they reflect what's going on in the U.S. economy, said the association's president, Thom Dammrich...



Knots So Fast: Gas Costs Anchor Boaters

[Chicago Tribune, 07/05/2008]
By Emily S. Achenbaum and Ralph Zahorik

Bill Bouwens relaxed on his 36-foot express cruiser this week in Waukegan Harbor, where his boat will stay docked a lot more often this summer. That's the sacrifice Bouwens says he'll make because filling up his 300-gallon tank costs a whopping $1,300 or more. Prices like those are forcing Bouwens and others to rethink how they use their boats. For many, it means sitting on the vessel while it remains in the harbor, or picnicking at the marina instead of on the water...Carl Blackwell, a spokesman for the Chicago-based National Marine Manufacturers Association, is in the business of telling people to live for their boats. He loves his 28-foot powerboat, kept at Diversey Harbor, and the way it makes him feel he's on vacation every time he steps aboard. But even Blackwell said he isn't taking his boat out as far as he used to. "I'm more conscious of gas prices this year, but it hasn't spoiled my fun," Blackwell said. "I'll drive 2 miles, shut the engine off, and turn on the radio. It's like I'm in a different world."



Brunswick To Cut Out 4 More Plants

[Chicago Tribune, 06/27/2008]
By Mike Hughlett

Brunswick Corp.'s move Thursday to close four more plants and lay off up to 2,700 workers underscores how a wobbly economy and soaring fuel prices have clobbered the U.S. pleasure boat business...But pleasure boats have been particularly hard hit because they are a discretionary expense, she said. Unlike motorcycles, they're used almost solely for recreation -- and for many boat owners -- they're used infrequently. "They are entirely leisure products," Thompson said. And they are expensive leisure products. The average outboard boat, motor and trailer cost a combined $27,000 last year, said Jim Petru, director of industry statistics and research for the National Marine Manufacturers Association...



Boaters Hit Water, But Skimp On Fuel
[Pittsburgh Tribune-Review (Online), 07/05/2008]
By Emily Mullin

Increasing gas prices aren't keeping boats docked, but they are forcing owners to revise their idea of a day on the water...Many are running the engine less and putting down the anchor more. Kelly Kaylor, a National Marine Manufacturers Association spokeswoman, said boat owners are finding ways to conserve fuel. Some are spending more time lounging on the dock or swimming. The association recently surveyed 2,400 boat owners and found that only 1 percent don't plan to use their boats at all this season because of gas prices. "What we're hearing is that people are still going out, they're just changing their habits," Kaylor said...Lauren Chorney, owner of the Rosston Eddy Marina near Ford City, Armstrong County, said there has been a decline in gas sales, but "there's as many boats in the water as ever." Chorney said people may change how or how often they boat, but most aren't going to give up their hobby completely. "Boating is a passion for people and if you have the passion, you're going to find a way to boat," she said...


Diversification Boosts Business
[Fort Myers News-Press (Online), 06/29/2008]
By Laura Ruane

...Diversification "has been very good for us," said Bob Long, Marine Concepts' co-owner and CEO. Total company sales were up 30 percent last year over 2006, Long said, declining to give a dollar estimate. Meanwhile, new-boat sales were down about 7 percent last year, after a 6 percent decline in 2006, according to the National Marine Manufacturers Association...Although the boat-building industry has down-shifted, it's hardly dead in the water, Long said. He noted: "The overseas market has been very good for several of our customers." For now, "people might not buy boats quite as often, but boaters will buy boats," Long said. And, he sees an enduring market for watercraft with "new features, better performance, better gasoline mileage."...


Discover Boating Coverage

Have A Gas On Water
[New York Post, 06/29/2008]
By Ken Moran

...The Boat Owners Association of The United States (Boat U.S.) has some tips that could help stretch your fuel dollars and take some of the sting out of the cost: 1. Don't load the boat with weight you don't need. Do a little cleaning. Get rid of unused equipment. 2. At 8.33 pounds per gallon, why keep the water in the tank topped off if you're only going out for a few hours?...Also a big help to boaters and anglers is the Web site www.DiscoverBoating.com. This site provides a wealth of resources for boaters and anglers throughout the summer season. Visit Discover Boating for the best places to view fireworks from a boat, more fuel-saving tips, fishing destinations, how to buy a boat and the type of boat that may fit your needs.


Discover Boating Names America's Top In-Water Destinations For July 4 Fireworks Displays
[Riverside Press Enterprise (CA) (Online), 07/01/2008]

With peak boating season underway, one of the most popular boating holidays of the year is also on the horizon -- Independence Day. Many of the approximately 71 million American boaters will mark the Independence Day holiday aboard a boat. Likewise, millions of Americans from coast to coast will search for the best spot to check out their local fireworks display. In an effort to combine these two American pastimes, Discover Boating, a national boating public awareness program, has identified 10 of the top on-water destinations to view some of the countries most elaborate fireworks displays...


Economy, Fuel Costs Have Many In Area's Sport Boat Industry Foundering

[San Diego Union Tribune (Online), 07/05/2008]
By Ed Zieralski

...Discover Boating, the recreational boating industry's national public awareness program, recently announced the winning cities in its search for America's favorite boating destinations in the categories of cruising, sailing, fishing and watersports. Discover Boating polled approximately 200 top industry experts and boating enthusiasts, including boating media, marina operators, boat dealers and manufacturers found the insiders' favorite locales from coast-to-coast...San Diego earned the top spot for sailing. Discover Boating's reason: San Diegans know Mission Bay as a boating and surfing haven, as the area offers miles of lively sandy beaches and scenic blue waters. Mission Bay is the ideal location for those looking to catch the wind and explore the picturesque bays of the Pacific Coast...


The Perfect Summer Vacation Is Only An Hour Away
[Farm & Dairy (OH), 06/05/2008]

...After polling suggestions from hundreds of boaters, industry experts and travel enthusiasts, Discover Boating identified a list of top locales from coast-to-coast to enjoy boating activities and truly experience why life is better on a boat. "Whether you're interested in fishing, lakeboarding, sailing or just sightseeing, there are plenty of waterways ideal for boating activities across the country. In fact, 90 percent of Americans live within an hour's drive of a navigable body of water perfect for boating," said Carl Blackwell, vice president of marketing and communications for Discover Boating. "We have identified several waterways which provide boaters and their family and friends with the opportunity to enjoy a recreational activity that they can share throughout their lives."...


Boat Show Coverage

Press Releases: Boaters: Take The Waterfront Challenge Now
[Triton-Megayacht News (Online), 06/30/2008]

Interlux® Yacht Finishes is challenging boaters to take steps to help improve their local waterfront – and giving them a $60,000 incentive to do it. The Waterfront Challenge www.wfchallenge.com will award eight grants of $5,000 to $25,000 to support grassroot efforts by boaters to create sustainable waterfront environmental improvements in their communities...Small groups - organized clubs, a group of friends, a family – should apply now for grants to be awarded at the Miami International Boat Show in February, 2009...
 

 

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If you have any questions regarding the Media Tracking Report call or email:
Kelly Kaylor: (312) 946-6262 | kkaylor@nmma.org
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