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National Marine Manufacturers Association Coverage
NMMA
opposes amendment on wood imports Congress is considering
a bill that would ban the use of illegally harvested timber and wood
products by amending the long-standing Lacey Act, and extending its
protections to plants, to catch trafficking in timber and wood
products…Concerned about the impact on boatbuilders, the National
Marine Manufacturers Association has joined with others in opposing
the changes. "The NMMA opposes ongoing efforts to amend the Lacey
Act, which would criminalize the otherwise legal importation of wood
products where the imports are found to have been taken in violation of
'any foreign law,’ especially when the U.S. citizen is an innocent owner
and has relied upon certifications of the host country under the
Convention on International Trade in Endangered Species," said NMMA
president Thorn Dammrich... ...Two national
trade groups, the Chicago-based National Marine Manufacturers
Association and the Association of Marina Industries in Washington,
are planning to launch www.marinaeconomics.com. The first of its kind,
the interactive site is designed to calculate boater spending and the
economic impact for a general boating area, a specific marina or even a
boat ramp site. It can be used to estimate the impact of a proposed
marina or the loss of an existing one... Palmer Marine –
manufacturer of Defiance, Shamrock and Tiderunner boats – recently
became certified under the National Marine Manufacturers Association's
certification program for boats, yachts, trailers and personal
watercraft. While all boats in the United States must meet U.S. Coast
Guard regulations, boats built by manufacturers participating in the
NMMA Certified program must meet additional standards set by the
American Boat and Yacht Council. Furthermore, to become NMMA
Certified a boat must pass third-party inspection to ensure that it
meets and adheres to all applicable standards. "Earning the NMMA
Certified designation is a major achievement for Palmer Marine," said
president Bo Palmer, in a statement. "It demonstrates to our customers
we're committed to building a quality product and have the utmost
concern for their safety and well-being.”… …Magic Tilt's boat
trailers proudly display a National Marine Manufacturers Association
sticker. The company is one of 35 certified manufacturers pledged to the
highest safety standards. But there are hundreds of trailer makers out
there who aren't certified, and the cost of changing that could run some
out of business, says Gary Potter, CEO of EZ Loader and chairman of the
Trailer Manufacturers Association. NMMA certification costs
$1,500 annually, however, there are back-door costs to absorb if the
manufacturer has to change production methods or lighting capabilities
in order to be certified…Robert Newsome, an engineering standards
manager, oversees the NMMA's certification program. Manufacturer
inspections are handled by an independent third party, and the NMMA
then addresses individual correction issues with the member… ...The EPA has appealed the decision, which puts it, remarkably, squarely in the camp of recreational boaters. For 34 years, since enactment of the Clean Water Act the agency has exempted "discharges incidental to the normal operation of a vessel." Sailors and other recreational boaters were left pretty much alone, at least as far as such discharges are concerned. The appeal, supported by the National Marine Manufacturers Association, is to be heard next month. It could take years to resolve... Discover Boating Coverage
Awareness
of Discover Boating Campaign on the Rise
Since its debut in April 2006, the
Discover Boating consumer marketing campaign has increased awareness
of the Discover Boating brand by 36 percent, with more than
one-third of all those surveyed acknowledging the ongoing effort, The
National Marine Manufacturers Association reports..."In comparison
to other major U.S. brands, Discover Boating's overall budget is
much leaner, which is why it's even more remarkable that we've increased
awareness to such an impressive level after just two years," said Carl
Blackwell, vice president of Marketing & Communications for Grow Boating
Inc. and the NMMA, in a statement... …This is more
than just a feel good thing: It's vital to recreational boating -
indeed, to our very lifestyle. So, I applaud this summer's expansion of
the National Marine Manufacturers Association's (NMMA)
Discover Boating (discoverboating.com) program to include
test drives designed to introduce people to the joys of being on the
water…This is the beauty of the Discover Boating program, which
includes all types of craft, from bowriders to sailboats… …Nationwide Insurance provided some further insight into the differences between powersports vehicle owners' motivations, attitudes and usage in a study released earlier this year. The study demonstrates the importance of boating in the social lives of boat owners, compared to owners of other powersports vehicles. This emphasis on boating as a pathway to better connections between people supports the messages both the Discover Boating and Take Me Fishing campaigns have been trying to send consumers... Boat Show Coverage
NMMA wins
Silver Anvil Award The 19th annual San Diego Boat Show was recently honored by the Public Relations Society of America with its 2007 Silver Anvil Award, recognizing excellence in strategic public relations planning and implementation, the National Marine Manufacturers Association - which owns and produces the show - reported in a release yesterday…This is the second time NMMA and c3 have been nationally recognized by PRSA for the public relations work on the San Diego Boat Show. PRSA awarded the organizations with a Silver Anvil in 2005. Considered the top national award for the public relations industry, NMMA and c3 were honored out of 855 national entries--beating out national PR firms, Fortune 500 companies and service organizations and associations from across the country--for their public relations work on the San Diego Boat Show. This year's Silver Anvil competition was one of the toughest in history, as PRSA received the largest amount of entries on record, NMMA said. "We're consistently impressed by c3's work and the results they're able to generate for the show year after year," says Carl Blackwell, NMMA vice president of Marketing & Communications. "We're proud to work alongside such a remarkable, talented PR agency like c3."… This story was
also covered by
Boats.com. …Sept. 7-9 Tampa Boat Show, Tampa Convention Center, Tampa, Fla., National Marine Manufacturers Association, (954) 441-3231. www.tampaboatshow.com...Sept. 13 16 Toronto In-Water Boat Show, Ontario Place, Toronto. National Marine Manufacturers Association Canada, (905) 951-0009. www.torontoinwaterboatshow.com... Oct. 10 12 International Boatbuilders Exhibition and Conference and NMMA Boatbuilding Show, Miami Beach Convention Center. Miami Beach, Fla., National Marine Manufacturers Association, (312) 946-6262. www.ibexshow.com...
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