Media Tracking
Report
9/7/2006
Article Index
Archive
National Marine
Manufacturers Association Coverage
Waters Grow Choppy For Lobby's Perk To
Lawmakers
[Chicago Tribune (Online), 09/14/2006]
By Mike Dorning
...By all appearances, the National Marine Manufacturers
Association's program of taking members of Congress and their staffs
on cruises -- and hosting fundraisers for lawmakers aboard the same
boat--succeeded quite nicely. The cruises have yielded photos of a
congressman at the helm of the yacht and group shots of other lawmakers
posed on the boat with their smiling aides, all posted on the
association's Web site...There are images of Rep. John Shadegg (R-Ariz.)
and members of his congressional staff posing on the yacht while the sun
sets behind the Washington Monument. Rep. Mike Rogers (R-Mich.) poses on
the bow with several aides who are holding beverage containers...For
years, the National Marine Manufacturers Association asked one of
its member manufacturers to lend the group's Washington lobbying office
the use of a new yacht for the warm-weather months...
See
Article Index for Syndication
NMMA Changes Lobbying Tactics
[Boating
Industry (Online), 09/05/2006]
The National Marine Manufacturers Association has changed its lobbying tactics this year as a result of uncertainty over rules regarding gifts to congress people, according to a Chicago Tribune to article published today...In the meantime, while NMMA says it still has the same level of contact with Congress - meeting with members in their offices on the hill - it's a different kind of contact. "It makes it a little harder to make the message as real for them," summed up NMMA President Thom Dammrich in an interview this morning.
Discover
Boating Coverage
NMDA Makes
Contribution To Grow Boating Rising Tide Fund
[Fishing World (Online), 09/05/2006]
By Lindsey Savin
The National Marine Distributors Association
(NMDA) recently became a Gold-Level contributor to the Grow Boating
Initiative's Rising Tide Fund with a $30,000 donation-$10,000 a year
over a three-year period. NMDA's pledge brings the grand total of Rising
Tide Fund contributions to more than $260,000 since January...Comprised
of a strategic set of programs focusing on all areas of boating
including the national Discover Boating marketing campaign, water
access, dealer and product certification and research, the Grow Boating
Initiative is designed to increase participation in boating and improve
sales of marine products and services...
Water Boat Expo Set For Norfolk
[Yorktown Crier Poquoson Post (Yorktown, VA), 08/24/2006]
If you are seriously thinking of buying a
boat, or just pondering the idea, the Virginia In-Water Boat Expo,
Friday through Sunday, Sept. 8-10, 2006, will more than meet your
needs!...A Discover Boating exhibit will provide unbiased
information for ardent landlubbers and the most experienced of boaters.
An Elite Fleet Club, featuring VIP lounge and accommodations will be
located on-site...
Boat Show Coverage
Study Indicates That Boat
Show Generated $11 Million Last Year
[The Virginian-Pilot (Online), 09/03/2006]
A Virginia
Institute of Marine Science study concludes that boat shows are good
business. The study was done by Thomas Murray, the institute's marine
business specialist, and centers around the Virginia In-Water Boat
Expo. The show was held for the first time last year and returns to
Norfolk's Waterside Marina and Town Point Park next weekend. According
to Murray's study, the inaugural event generated more than $11 million
throughout Hampton Roads. "Boat shows are an important element of the
marine industry's small business marketing efforts, as well as a major
source of visitation to local areas where they are held," Murray said in
his report...
The Stuff Dreams Are Made
Of
[Asbury Park (NJ) Press (Online), 09/01/2006]
By Karen E. Wall
...A survey by Brunswick
Corp. a few years ago found that as many as 68 or 69 percent of all
boats purchased are sold as a result of boat shows, Silberman said. "In
talking to a lot of the dealers, about 15 to 20 percent of their boat
sales happen at the show, 25 to 30 percent in a good year," he said.
"Then an equal amount is done after the show as a result of the show."
The two shows in Atlantic City (the second is the Atlantic City
International Power Boat Show in late January) are such key
marketing tools for the dealers that some do the bulk of their business
for the year out of them...
