Media Tracking
Report 
9/14/2006

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National Marine Manufacturers Association Coverage

Where Will We Launch Our Boats Tomorrow?

[Sport Fishing, 10/01/2006]
By Doug Olander 

...That too, perhaps, but the fact is an insidious crisis may be brewing nationwide, one that all of us who enjoy fishing the coast need to be aware of: diminishing coastal access for boaters..."Recreational boating access ... underpins the viability of the entire marine industry." That's how Monita W. Fontaine, vice president for government relations of the National Marine Manufacturers Association, assessed access concerns...


Something To Float Anyone's Boat
[Seattle (WA) Post-Intelligencer (Online), 09/14/2006]
By Dan Richman

If you entertain even a tiny fantasy of owning a boat, you might consider heading to the Boats Afloat Show at the south end of Lake Union...* More than 86 percent of boat show attendees nationwide are in the market to buy a boat or already own a boat when they visit a show. * Nearly 72 percent of boat show attendees in 2005 nationwide had a household income under $100,000. Sources: National Marine Manufacturers Association, Norwest Marine Trade Association...

Discover Boating Coverage

Heavy Traffic On Boating Site
[Gazette (Cedar Rapids, IA), 08/19/2006]

About two months after the first national Discover Boating advertising campaign wrapped up its successful run, DiscoverBoating.com continues receiving heavy consumer traffic. From March 1 through June 17, more than 1.1 million people visited the Web site, and more than 5 million individual page views have been recorded. Additionally, about 25,000 "How to Get Started in Boating" DVDs have been requested...


A Stern Look At Boat-Buying: What Best Suits You?
[St. Joseph (MO) News-Press, 08/19/2006]
By Jeff Leonard

For those seeking to get away from the stresses of everyday life, the National Marine Manufacturers Association (NMMA), recommends buying a boat and heading out for some fun on the water. Boating ranks among the top three stress-relieving activities, according to the organization..."We know that 90 percent of Americans live less than an hour from a navigable body of water, making the boating lifestyle accessible to most people across the country," said Amy Murray, director of Discover Boating programs for the NMMA. "More people are finding being out on the water aboard a boat is ideal for stress-relief and relaxation while building long-lasting memories with loved ones."...


Boat Show Coverage

The San Diego Boat Show

[Millionaire Yachts (Online), 09/12/2006]
By Sar Perlman

As blistery arctic cold fronts and wintry mixes of snow and ice pestered most of the nation, yacht aficionados and boat enthusiasts enjoyed the pleasant Southern California weather along San Diego Bay at the 17th Annual San Diego Boat Show..."Each year, the San Diego Boat Show brings more interactive resources and opportunities for people to discover boating and have fun at this event, which brings the best in boating to this region. From free seminars and 80-foot yacht tours to an interactive children's area, there truly was something for everyone, says NMMA's regional show manager, Jeff Hancock.


One-Stop Shopping At Norwalk Boat Show
[Soundings (Long Island Edition), 09/01/2006]
By Jason Fell

More than 26,000 people from New England, the New York Metro area and the Mid-Atlantic turned out for the 30th annual Norwalk (Conn.) International In-Water Boat Show last year. Show organizers are expecting even more patrons at this year's show. "This year's show is going to be bigger, better and there will be more to offer the attendee," says show manager Jonathan Pritko. "I like to consider Norwalk as an event and not just show because we have fun for all ages, great educational seminars, the Discover Boating Center where you can get your boating questions answered, as well as free power- and sailboat rides."...
 

 

 

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If you have any questions regarding the Media Tracking Report call or email:
Kelly Kaylor: (312) 946-6262 | kkaylor@nmma.org
Julie Crider: (312) 396-9726
| julie.crider@CompetitiveInsights.net