Media Tracking
Report
9/28/2006
Article Index
Archive
National Marine
Manufacturers Association Coverage
The NMMA Weighs In On Court Ruling In Louisiana
[Soundings: Trade Only (Online), 09/22/2006]
The National Marine Manufacturers Association is lobbying against
a recent court ruling in Louisiana that restricts hunting and fishing
along the flooded Mississippi River. But the association says the impact
of the ruling is not as sweeping as some groups have claimed. "I
understand the concerns of our avid outdoorsmen and women, but I want to
assure them that this very strict and narrow decision will not impact
legitimate and legal boating, hunting and fishing," Monita Fontaine,
NMMA vice president and senior counsel for government relations said
in a statement. "We expect this ruling to be overturned, and NMMA
will stay on top of the situation to ensure public water access rights are
not infringed upon."
Also covered by: Pontoon & Deck Boat
NMMA Boat/Yacht Certification Program Gains New Members
[Marine Business Journal, 08/01/2006]
By Thom Dammrich
Two more boat manufacturers recently became certified under the National Marine Manufacturers Association's (NMMA) Boat/Yacht Certification program. Seminole Marine of Cairo, Georgia (builders of Sailfish Boats), and Stamas Yachts of Tarpon Springs, Florida, have both earned the "NMMA Certified" designation for their respective products...While all boats in the United States must meet applicable U.S. Coast Guard regulations, boats built by manufacturers participating in the NMMA Certified pro gram must also meet the more comprehensive standards set by the American Boat and Yacht Council (ABYC). Furthermore, to become NMMA Certified, a boat must pass rigorous third-party inspection to ensure they meet and adhere to all applicable standards...
Discover Boating Coverage
Sailing Industry To Boost Grow Boating Contributions
[Boating Industry (Online), 09/20/2006]
Over 7,000 people expressed interest in
sailing on the DiscoverBoating.com site as a result of the
Discover Boating ad campaign this year, Sail America reported in its
newsletter yesterday. "The sailing industry's investment in the Grow
Boating Initiative has already begun to reap returns, as thousands of
prospects discovered sailing resources through the Discover Boating
website," said the association's new executive director, Jonathan Banks.
"We believe Sail America has already enjoyed excellent value for the
industry's investment in the campaign."...
Discover Boating Efforts Heat Up
[Boating Industry, 09/01/2006]
By Carl Blackwell
As the month of June
rolled to a close, so, too, did a majority of the national television,
print and online advertising associated with Discover Boating.
But by no means did that indicate national coverage of the campaign
showed any signs of slowing. In fact, coverage of all things Discover
Boating heated up quickly over the summer, on the heels of some
impressive and exciting marketing efforts...To date, Discover Boating
media impressions tally 110 million, some 40 million shy of its 150
million goal. In the coming weeks, as we push into the end of summer, we
anticipate this number will not only be met, but exceeded. Discover
Boating doesn't stop with the slowdown of nation al advertising; it
is alive and kicking through ongoing marketing and media outreach
efforts at the national regional and local levels.
Boat Show Coverage
NMMA To Start New Chicago Show
[Boating Industry (Online), 09/22/2006]
The National Marine Manufacturers Association will launch a new outdoors
show next February in Chicago's northwestern suburbs. The Schaumburg
Boat & Sportshow will be an annual event held in the newly
constructed Renaissance Schaumburg Hotel & Convention Center, NMMA
said in a release yesterday...The Schaumburg Boat & Sportshow is
the 24th show on the NMMA calendar. NMMA also operates two
additional Chicago-based shows, the Chicago Boat, RV and Outdoors
Show held annually at McCormick Place, as well as Strictly Sail
Chicago at Navy Pier...
Also
covered by: Soundings: Trade Only
Field Reports
[Duluth (MN) News-Tribune (Online), 09/22/2006]
By Sam Cook
...Need a rejuvenated
boat? The National Marine Manufacturers Association, according to
a recent news release, will give away an Extreme Boat Makeover for the
35th annual Minneapolis Boat Show Jan. 17-21 at the Minneapolis
Convention Center. Minnesota repair shops affiliated with the show will
remodel one lucky Minnesotan's boat. The boat will be unveiled the
opening day of the Minneapolis Boat Show...
