Media Tracking
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09/20/2007

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National Marine Manufacturers Association Coverage

Mega-Yacht Flotilla Sails in Newport
[CNBC (Online), 09/18/2007]
By Ryan Ruggiero

One of the biggest yacht sales events in the U.S., the Newport show in Rhode Island, last weekend showcased boats of all sizes -- from small dinghies to mega-yachts 100 feet and longer -- made by manufacturers from around the globe. According to the National Marine Manufacturers Association, sales of new boats reached $15.1 billion in 2006, a 3 percent increase from the year prior. However, preliminary numbers for 2007 indicate a 10 percent decline in new boat purchases under 60 feet…"The backlog in the mega-yacht industry is at an all-time high," said Thom Dammrich, president of the National Marine Manufacturers Association. "People are even paying premiums to get other peoples' build slot so they don't have to wait for their yachts."…


Judges For IBEX Innovation Awards named
[
Soundings (Trade Only) (Online), 09/13/2007]

The National Marine Manufacturers Association and Boating Writers International have selected the judges for the 2007 IBEX Innovation Awards. Award winners will be recognized during the annual Industry Awards breakfast Oct. 12, during the International BoatBuilders' Exhibition & Conference at the Miami Beach Convention Center…The NMMA and BWI will recognize up to nine new products for innovation, plus one Environmental Award…

This story was also covered by ThomasNet (Online).


NMMA and boats.com accept 2008 awards nominations
[ThomasNet (Online)
, 09/18/2007]

The NMMA and boats.com announced that they are accepting nominations for the 2008 North American Marine Industry Web Awards, which recognize companies for their website design and content. Categories include: Best OEM/Manufacturer Site; Best Marine Equipment Site; Best Dealer/Broker Site; and Best Marine Site Overall, as well as Outstanding Contribution to the Online Marine Industry. The awards will be presented at the 2008 Miami International Boat Show on February 12-18.

This story was also covered by Boating Industry (Online).


Maine boats always in demand with the rich, famous
[
Maine Sunday Telegram, 09/09/2007]
By Tom Bell

…Although the nation's manufacturers of cheaper, mass-produced boats continue to be in a slump, particularly in states that have seen a sharp downturn in housing prices, Maine boat-builders are prospering. The state has more builders of high-end custom boats than any other, and it's benefiting from a huge increase in the number of wealthy people globally and nationally, said Thom Dammrich, president of the National Marine Manufacturers Association. "For people who can afford a boat that costs $1 million, there are no cycles or slumps," he said…

This story was also covered by the Kennebec Journal (ME) and the Morning Sentinel (ME).


Marine Trades Association hosts conference Wednesday
[Sunday Star (MD), 09/09/2007]

The Marine Trades Association of Maryland's (MTAM) 28th annual conference will be held Sept. 12 at the Kent Island Yacht Club in Chester. This year's event will feature Mike Pusateri of Vantage Strategy Consulting who will cite specific examples of how the internet can be used better by the industry. Steve Tadd, the NMMA Grow Boating director, will discuss how other states are preserving access to the region's waters through comprehensive planning, development rights and other efforts by local jurisdictions. The conference will also include a presentation on some of the opportunities for training your employees by Barbara Jean Walsh, author of ProBoat E-training. A panel of MTAM member attorneys will discuss contracts and the "must-haves" for marine contracts.


NMMA certifies RIBCRAFT
[Soundings (Trade Only) (Online), 09/06/2007]

RIBCRAFT received certification from the National Marine Manufacturers Association for its recreational boats. To become NMMA certified, a boat must pass rigorous third-party inspection to ensure it meets and adheres to all applicable standards. The company must also maintain an ongoing formal Customer Satisfaction Index program. The NMMA certification covers more than 30 categories of standards which vary by boat size and may include fuel systems, ventilation, passenger and weight capacity, horsepower capacity, flotation, electrical systems, navigation lights, warning label placement and steering systems…


Notes From the Small Vessel Security Summit: How do we balance protecting our waters while also protecting boating?
[Southern Boating, 09/01/2007]
By Risa Merl

Marine industry representatives and media converged in Washington, D.C., June 19-20, 2007, at the request of the Department of Homeland Security (DHS) and U.S. Coast Guard (USCG) to discuss small vessel security in U.S. waters…Cindy Squires of the National Marine Manufacturers Association spoke eloquently about the economic impact of recreational boating, citing it as $39.5 billion industry in 2006. "Boating must remain fun," Squires says. "If it becomes cumbersome, [owners] will leave boating." She suggested marine bankers partner in security to check every loan application against terrorist lists and to serve as gatekeepers…


More Americans Go Boating
[Yachts International, 09/01/2007]

One-third (73 million) of U.S adults went boating in 2006, a participation increase of approximately 1.3 million Americans from the 2005 total of 71.3 million, according to findings from the National Marine Manufacturers Association's (NMMA) 2006 Recreational Boating Statistical Abstract, published by the association earlier this year…The NMMA attributes these increases to a rise in production costs for manufacturers, including the escalating price of petroleum-based materials and efforts to develop cleaner, more fuel-efficient engine technology. The National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry…
 

Discover Boating Coverage

Shenandoah River named great fall boating location
[Herald-Dispatch (Online), 09/16/2007]

West Virginia's Shenandoah River has recently been named by Discover Boating as one of the top locations in the country to view fall foliage from a boat…Discover Boating is a national awareness campaign developed by the recreational boating industry and managed by the National Marine Manufacturers Association. Discover Boating programs focus on increasing participation and building interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle, while helping potential boaters experience why life is better with a boat. DiscoverBoating.com has a full list of fall foliage hot spots, as well as other boating destinations for the entire family.


Open Waters Provide Top Spots To View Fall Colors

[Hospitality 1st (FL) (Online), 09/10/2007]

When the leaves change, many Americans plan car trips to tour areas decorated with fall foliage, but views from a boat provide nature enthusiasts with a different type of scenic "drive." Those looking to avoid crowds on the roads might consider putting a twist on the standard family outing. Taking to the water for a new kind of adventure allows people to cruise down picturesque waterways for spectacular shoreline panoramas blanketed with rich fall colors. "Vibrant autumn foliage is a breathtaking sight, but there's something about taking in the view while aboard a boat that enriches the entire experience," said Carl Blackwell, vice president of marketing and communications for Discover Boating. "We have identified several scenic waterways known for their fall colors that also provide boaters and their family and friends an unbeatable experience to view the beauty of the season from the water." Discover Boating, a national public awareness program on behalf of the recreational boating industry, surveyed a network of boating experts to compile a list of the top locales to view fall colors from a boat…


Wanted – marinas to host test drives
[Marina/Dock Age, 08/01/2007]

In conjunction with upcoming NMD events taking place all across the country this August, Discover Boating is looking for marinas to participate in Discover Boating Test Drive and Demo Day programs for prospective boaters. To support its Test Drive program, the official Discover Boating Web site www.DiscoverBoating.com will host global Test Drive Calendar and contact "warm" and "hot" prospects within a 50 mile radius of Test Drive locations/ sites, inviting and encouraging these consumers to get onboard and try out the latest boat models. Marinas interested in hosting a Test Drive and Demo Day event will receive placement on DiscoverBoating.com's global calendar, as well as a complete event planning kit. The kit includes marketing materials, suggested timelines, and logistical details necessary to pull off a seamless and fun-filled event. The best way to drive consumers to your NMD August 1 is to invite them to spend a day on the water!
 

Boat Show Coverage

In-water show lures hundreds of vessels
[The Advocate (Online), 09/18/2007]
By James Lomuscio

…The Tiara will be one of 750 yachts and boats of all sizes and prices to be showcased in the 32nd annual Norwalk International In-Water Boat Show to be held Thursday through Sunday. Jonathan Pritko, show manager, said 27,000 people are expected to attend…Run by the National Marine Manufacturers Association, the show is not a trade show but a consumer event designed to sell boats, Pritko said. Prices range from a few hundred dollars up to several million dollars. The grandest, dubbed Queen of the Show, is the 70-foot Azimut 68, priced at $2.6 million…Throughout the marina yard, a series of white tents were set up for selling food, fishing gear, nautical gifts, inflatables and apparel. The Discover Boating Center will offer one-stop shopping for financing, insurance and courses for beginners to those wanting to get captain's licenses.

This article was also published in The Hartford Courant (Online).


Fishing Norwalk Boat Show has something for sailors of all ages
[Advocate (Online), 09/09/2007]
By Martin Armstrong

The 32nd Norwalk International In-Water Boat Show, the northeast's most popular in-water boat show, will be held at the Norwalk Cove Marina in East Norwalk from Thursday, Sept. 20 through Sunday, Sept. 23…"Since boating is an experience the family enjoys together, we encourage parents to include the kids while they see the latest models and shop our marine accessories selection. Discovery Point is a great place for kids to learn knot tying, boat building, fishing and conservation - and the whole family can enjoy free Discover Boating and Sailing rides on Long Island Sound," said Show Manager Jon Pritko…The Norwalk International In-Water Boat Show is produced by the National Marine Manufacturers Association, the world's largest producer of boat shows. NMMA is the leading association representing a $39 billion per year recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the U.S. For more information, visit www.NMMA.org...

Please see the article index for additional coverage of the Norwalk International In-Water Boat Show.


In-water boat show opens today
[The Virginian-Pilot (Online), 09/14/2007]
By Lee Tolliver

Despite rising fuel prices, Americans still love their boats. And according to statistics provided by the National Marine Manufacturers Association, they are not afraid to spend money to use them. The association is a sponsor of the Virginia In-Water Boat Expo and Sailfest, which opens today at Norfolk's Waterside Marina. The show continues through Sunday…The expo also will feature several vendors of boating-related products. Representatives of DiscoverBoating.com will be available to help potential buyers determine what kind of vessel is right for their needs…


Minnesota boat owner wins contest
[Soundings (Trade Only) (Online), 09/12/2007]

The Minneapolis Boat Show announced today that the Uran family of Excelsior, Minn., won the 2008 "Bling My Boat" contest. The newly refurbished boat will be revealed the opening day of the Minneapolis Boat Show, Jan. 23…Uran was a well driller in the Lake Minnetonka area. After his death in a work accident, the family was forced to liquidate much of his business and personal assets, according to the National Marine Manufacturers Association, which produces the Minnesota show. But family members said they could not part with Uran's boat.


Boat Shows Are Becoming Vital In Keeping Sales Afloat
[Tampa Tribune, 09/08/07]

The number of new power boats sold in the United States has decreased all but one year since 2000, according to statistics. The 291,900 boats sold in four major categories last year, in fact, are the fewest sold since 1997. That's why showcases such as this weekend's 42nd annual Tampa Boat Show are crucial. "It's a primary means to market to get new boaters in," said Thom Dammrich, president of the National Marine Manufacturers Association. He estimates that 40 percent to 60 percent of new boat sales tie directly to shows that highlight the newest in the boating industry…


2007 Virginia Water Boat Expo and Sail Fest has changed dates
[Suffolk News-Herald, 09/02/2007]

…The Virginia In-Water Boat Expo is co-produced by the National Marine Manufacturers Association (NMMA) and Norfolk Festevents. NMMA is the world's largest producer of boat shows, and is the leading association representing the $37 billion per year recreation al boating industry. NMMA member companies produce over 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the US. For more information about the NMMA, visit www.NMMA.org...

 

 

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If you have any questions regarding the Media Tracking Report call or email:
Kelly Kaylor: (312) 946-6262 | kkaylor@nmma.org
Chris Pisney: (312) 297-7576| chris.pisney
@competitiveinsights.net


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