Media Tracking
Report
11/22/2006
Article Index
Archive
National Marine
Manufacturers Association Coverage
NMMA Trains Its Focus On Water Access Issues
[Boating Industry, 11/01/2006]
By Matt Bolch
The National Marine Manufacturers
Association has taken several steps in recent months to move water
access issues further into the spotlight. While work continues on an
economic impact study of marinas conducted by the Recreational Marine
Research Center and expected to be complete this fall, the NMMA
has brought on full-time counsel to work on water access issues. Dylan
Jones, who started in August, is water access counsel, a newly created
position based in NMMA's government relations office in
Washington. The organization also is putting together national boating
access monitoring system to gauge the availability of water access over
time, which the group hopes will give it the necessary statistical
ammunition to push for increased access...
NMMA Promotes Certification To The Public
[Boating Industry, 11/01/2006]
By Robert Newsome
By now the industry is well aware that in
order for a boat or yacht manufacturer to retain or seek membership in
the National Marine Manufacturers Association, it must have all
products "NMMA Certified" using American Boat & Yacht Council
standards beginning with model year 2007. While this task may sound
daunting, it is remarkable how many current NMMA member
manufacturers have stepped up to the plate and not only secured their
places in the association, but made a solid commitment to building a
better, safer and more reliable product for consumers...
Discover
Boating Coverage
Discover Boating Campaign Exceeds Expectations
[Boating Industry, 11/01/2006]
By Matt Bolch
The first Discover
Boating media campaign is complete, and research shows favorable
results in nearly every category. "We exceeded expectations in 90
percent of the areas we targeted," says Steve Tadd, director of the Grow
Boating campaign, which encompasses Discover Boating, dealer and
product certifications and water access issues...Consumer media
impressions are another important way to get Discover Boating's message
out. After tallying 82 million impressions in fiscal year 2005, the goal
was to increase that to 125 million. The result was 163 million
impressions, a nearly 100-percent jump over the previous year. The
campaign also met its goal of distributing nearly 41,000 Discover
Boating DVDs to Web visitors who requested one...Research into the
campaign showed that the ads were well-liked, which increases their
effectiveness in translating desire into action. "There has been a huge
leap in the awareness of Discover Boating," says Tadd, pointing
to a study that shows that 5 percent of respondents had heard about the
program before it started, compared with a 25 percent recognition rate
after the campaign ran...
Raising Their Voices
[Boating Industry, 11/01/2006]
By Liz Walz
...Thirty years
later, while Zodiac of North America has a 50- percent share of the
inflatable market, its president's work is far from done...[J.J.]
Marie is not alone - not anymore, anyway. The inflatable industry has
recently come together to form the Inflatable Boat Manufacturers
Association, an affiliate of the National Marine Manufacturers
Association. It's no coincidence that the association was formed
this spring as the Discover Boating advertising campaign kicked
off. Inflatable boat builders don't want to be left behind as the
industry strives for growth...
Boat Show Coverage
New Orleans Boat Show Returns In January
[Lake Charles (LA) American Press (Online), 11/19/2006]
By The Associated Press
The 37th annual New Orleans Boat Show
will take place Wednesday, Jan. 10 to Sunday, Jan. 14, 2007 in the
Ernest N. Morial Convention Center..."This show is going to be bigger
and better than ever. We have some of the largest and most sophisticated
boats the show has ever seen." said Barbara Sclafani, Show Manager,
NMMA/New Orleans Boat Show. "The New Orleans Boat Show has
something for everyone - from the professional angler to families to
boating enthusiasts."...
Ring In 2007 At The 102nd New York National Boat Show
[Fisherman, 11/02/2006]
Treat yourself to what you really wanted for the holidays and celebrate
102 years of fun for the whole family at the world's longest-running
boat show. There's a boat for every budget and lifestyle with more than
1,000 of the newest and best in luxury and cruising yachts, sport
fishers, bass boats, performance boats, personal water craft, pontoon
boats, inftatables, engines, marine accessories, electronics and fishing
equipment, plus nautical gifts and apparel. It's easy one-stop shopping
for insurance, financing and boater education too...At the Discover
Boating Center, get free, unbiased, expert guidance provided by our
friendly staff. For more information about how to get into boating,
visit DiscoverBoating.com...