Media Tracking
Report
12/07/2006
Article Index
Archive
National Marine
Manufacturers Association Coverage
NMMA Adds RBFF Campaign To Some Shows
[Boating Industry (Online), 12/01/2006]
The National Marine Manufacturers
Association has expanded its promotional partnership with the
Recreational Boating & Fishing Foundation to create a new feature
exhibit for some of its consumer boat and sportshows, NMMA
reported in a recent release..."We're excited to join RBFF to bring a
fun and interactive experience to boat show attendees," said Ben Wold,
executive vice president for the NMMA. "What better venue to
introduce families to fishing and boating, and the wonderful lifestyle
it has to offer, than NMMA boat and sportshows."...
Defined: Stout's Law
[Bassmasters Magazine, 12/01/2006]
By Louie Stout
...Manufacturers know that fishermen spend
time coddling their boats but ignore their trailers. And so does the
National Marine Manufacturers Association. That's one reason it
offers a certification process that requires detailed, third-party
inspections to ensure the trailer you buy meets applicable regulations
of the National Highway Traffic Safety Administration and the Federal
Motor Carrier Safety Administration. "Once the trailer is certified, the
consumer knows the manufacturer went the extra step to provide a
compliant product and meet govern mental standards," says Robert
Newsome, engineering standards manager of NMMA. Newsome says most
major trailer manufacturers utilize the NMMA certification
process. Many that do, carry the NMMA seal somewhere on the
trailer...
Discover
Boating Coverage
Industry-Wide Initiative Invites Non-Boaters To 'Discover Boating'
[Great Lakes Boating, 12/01/2006]
By Thom Dammrich
...Our first-ever
industry-wide initiative to grow and improve boating is comprised of
four strategic focus areas: increasing and protecting water access,
improving boaters' sales and service experience, certifying boats to
ensure boaters are getting a quality product, as well as Discover
Boating, a national marketing communications campaign designed to
help dreamers become boat owners and current boaters to enrich their
experience...Check out our Web site, DiscoverBoating.com to find
information on a variety of boating-related topics, including a detailed
beginner's guide and a virtual "Boating Guy," capable of answering a
variety of common nautical queries...Some highlights from the first six
months of this initiative include:..Increased awareness of Discover
Boating from 1 in 20 people in our target audience to 1 in 4 in a
13-week period. Garnered Discover Boating media coverage in
newspapers and broadcast outlets around the country, resulting in more
than 160 million media impressions...
Mates Creates Sales Lead Standard
[Boating Industry (Online), 12/05/2006]
The Marine Association for Technology
Exchange Standards has developed a sales lead specification that brings
new efficiency to the process by which manufacturers and dealers access
consumer sales leads generated via DiscoverBoating.com, MATES
reported in a press release yesterday. The MATES standard is the basis
for the Discover Boating Remote Lead Export System, developed by
Channel Blade Technologies, which allows companies to poll the service
as often as every four hours to retrieve lead information in a generic,
structured and easy-to-use data format -- XML (Extensible Markup
Language)...
Boat Show Coverage
Shedd Aquarium To Talk To Boaters At Chicago Boat Show
[Great Lakes Boating, 12/01/2006]
As part of its Great Lakes Conservation Awareness Initiative, Shedd Aquarium staff will be on hand each day to discuss Great Lakes issues with boaters at the 2007 Chicago Boat, RV & Outdoors show in January at McCormick Place. Boaters in the Great Lakes region understand the value of a clean freshwater ecosystem and have experienced the nuisance caused by zebra mussels and other invasive species in the Lakes...Shedd staff will be at the boat show as an educational resource for new and prospective boat owners as well as veteran boaters...
The Insider's Florida
[Wall Street Journal (Eastern Edition), 11/18/2006]
The St.
Petersburg-Clearwater area offers a wealth of opportunities to entertain
and unwind. Beyond its top-rated beaches, luxury resorts, bed and
breakfast accommodations, abundant golf and cultural attractions are
activities that revolve around the Gulf and Tampa Bay...Events
Calendar:..Miami
International Boat Show & Strictly Sail February 2007
www.miamiboatshow.com...