Competitive Insights helps you improve your media coverage through a suite of strategic media analysis and competitive intelligence reports customized to your public relations, marketing and communications programs.

We use media as a quantitative source to uncover and track strategic opportunities and attitudes toward companies and their brands. We apply proven search methodology and qualitative interpretation based on industry expertise to reveal the essence of positioning and messaging in the media.

Unlike other media analysis services that provide limited client-only reports on past coverage, we create forward-looking strategic recommendations based on an interpretive competitive media analysis. From that perspective, Competitive Insights helps its clients identify opportunities for capturing a greater share of favorable and differentiating coverage from the key media and analysts in your market.

"Competitive Insights links PR closer to our business. Our 2004 go-to-market strategy for PR is dramatically different and the difference is directly driven by the information we got from Competitive Insights...We saw the information in the market presented to us in a way that I could understand and my management could understand and we could take action on it."

    - VP of brand marketing and communications for a large consumer products company